Out-of-Home Advertising in Jefferson County, WV

Billboard advertising rentals in Jefferson County including local market research. Detailed breakdowns of Jefferson ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Jefferson County. 

 Frequently Asked Questions 

Billboards in Jefferson price out anywhere from $359 per 4 weeks for smaller posters to as much as $5,563 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static West Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Jefferson County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Jefferson County ooh pricing

Take a look at our Jefferson ooh market research by city below. Dollar for dollar, ooh advertisements in Jefferson are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Jefferson

Big and small

West Virginia 4-week Median Advertising Cost of Bulletins Average Price: $2,871

Bulletins in Jefferson

The largest outdoor media in West Virginia, Bulletins prices start at $1,256 and go up to $4,935, depending on location.

West Virginia OOH Average Price: $2,618

Digital Billboards in Jefferson County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,590 up to $5,424 for premium West Virginia outdoor ad space.

Advertising on Buses in West VirginiaAverage Price: $517

Bus Panels in Jefferson, WV

Bus panels come in 4 standard sizes, the smallest size costs $366 while the largest full side panel displays can cost as much as $616 every 4 weeks.

West Virginia Advertising PostersAverage Price: $760

Posters Advertising in Jefferson

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $576 while some locations can cost $916.

What did people do after seeing Jefferson billboards?

We conducted an outdoor advertising survey throughout the major cities in Jefferson County, WV. Conducted from Charles Town to Kearneysville to Shenandoah Junction to Ranson to Shepherdstown, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,034 people in these Jefferson cities about their own personal experiences with outdoor advertising.

Have you ever... Charles TownKearneysvilleShenandoah JunctionRansonShepherdstown
Discussed billboard ads you've seen with friends or family 30% 34% 41% 29% 27%
Recommended the advertiser to others 5% 5% 7% 3% 8%
Attended a local event because of a billboard 14% 8% 12% 10% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 26% 13% 12% 13% 23%
Made a purchase at the business advertised 10% 16% 11% 19% 16%
Watched event on television because of a billboard 15% 14% 11% 15% 12%
Tuned in to the radio station featured on a billboard 20% 6% 6% 10% 19%
Visited an advertiser website because of billboards 12% 10% 13% 25% 22%
Googled or otherwise searched online for more details about the message 16% 18% 13% 14% 22%
Googled or otherwise searched online for more details about the advertiser 17% 11% 18% 13% 15%
Accessed a coupon on a billboard from your mobile device 10% 12% 8% 7% 12%

The West Virginia counties surrounding Jefferson cover a lot of area as well. If you're exclusively seeking billboards in Jefferson County, the cities of Kearneysville, Shenandoah Junction, and Ranson will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Jefferson Billboards

How people FEEL about billboard advertising in Jefferson County?

The table below represents responses to questions from 1,029 people about consumer attitudes towards outdoor advertisements in Jefferson County, WV. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in West Virginia.

I feel that billboards Charles TownKearneysvilleShenandoah JunctionRansonShepherdstown
Are a COOL way to advertise. 74% 73% 72% 72% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 67% 58% 59% 61% 72%
Are a good way to LEARN about SALES and EVENTS 64% 62% 55% 64% 52%
Often catch my ATTENTION 68% 72% 74% 71% 73%
Advertisements on digital billboards stand out more than advertisements online. 75% 70% 66% 73% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 44% 35% 54% 47% 35%
Make the city look more MODERN. 66% 64% 72% 67%
..Are visually APPEALING 72% 70% 71% 72% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 80% 84% 86% 86%
Are an effective way to alert the community about MISSING CHILDREN. 87% 92% 91% 93% 92%
Provide CURRENT and RELEVANT information. 72% 71% 75% 83% 78%