Out-of-Home Advertising in Mercer County, WV

Billboard advertising rentals in Mercer County including local market research. Detailed breakdowns of Mercer ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Mercer County. 

 Frequently Asked Questions 

Billboards in Mercer price out anywhere from $378 per 4 weeks for smaller posters to as much as $5,864 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static West Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Mercer County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Mercer County ooh pricing

Take a look at our Mercer ooh market research by city below. Dollar for dollar, ooh advertisements in Mercer are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Mercer

Big and small

West Virginia 4-week Median Advertising Cost of Bulletins Average Price: $3,027

Bulletins in Mercer

The largest outdoor media in West Virginia, Bulletins prices start at $1,324 and go up to $5,202, depending on location.

West Virginia OOH Average Price: $2,261

Digital Billboards in Mercer County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,373 up to $4,684 for premium West Virginia outdoor ad space.

Advertising on Buses in West VirginiaAverage Price: $507

Bus Panels in Mercer, WV

Bus panels come in 4 standard sizes, the smallest size costs $359 while the largest full side panel displays can cost as much as $604 every 4 weeks.

West Virginia Advertising PostersAverage Price: $827

Posters Advertising in Mercer

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $627 while some locations can cost $997.

What did people do after seeing Mercer billboards?

We conducted an outdoor advertising survey throughout the major cities in Mercer County, WV. Conducted from Bluefield to Princeton to Rock to Lashmeet to Athens, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,014 people in these Mercer cities about their own personal experiences with outdoor advertising.

Have you ever... BluefieldPrincetonRockLashmeetAthens
Discussed billboard ads you've seen with friends or family 26% 27% 26% 33% 37%
Recommended the advertiser to others 10% 3% 3% 6% 12%
Attended a local event because of a billboard 10% 8% 11% 14% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 26% 15% 29% 18%
Made a purchase at the business advertised 20% 11% 19% 21% 12%
Watched event on television because of a billboard 14% 15% 14% 12% 11%
Tuned in to the radio station featured on a billboard 17% 14% 18% 6% 13%
Visited an advertiser website because of billboards 21% 16% 12% 25% 24%
Googled or otherwise searched online for more details about the message 17% 11% 13% 15% 24%
Googled or otherwise searched online for more details about the advertiser 19% 14% 16% 19% 18%
Accessed a coupon on a billboard from your mobile device 6% 7% 12% 7% 12%

The West Virginia counties surrounding Mercer cover a lot of area as well. If you're exclusively seeking billboards in Mercer County, the cities of Princeton, Rock, and Lashmeet will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Mercer Billboards

How people FEEL about billboard advertising in Mercer County?

The table below represents responses to questions from 888 people about consumer attitudes towards outdoor advertisements in Mercer County, WV. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in West Virginia.

I feel that billboards BluefieldPrincetonRockLashmeetAthens
Are a COOL way to advertise. 78% 72% 70% 67% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 72% 72% 72% 60% 56%
Are a good way to LEARN about SALES and EVENTS 61% 59% 60% 68% 57%
Often catch my ATTENTION 74% 81% 74% 79% 78%
Advertisements on digital billboards stand out more than advertisements online. 71% 65% 69% 65% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 43% 52% 52% 40%
Make the city look more MODERN. 62% 66% 66% 72%
..Are visually APPEALING 65% 64% 64% 74% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 78% 77% 77% 86%
Are an effective way to alert the community about MISSING CHILDREN. 90% 89% 84% 90% 88%
Provide CURRENT and RELEVANT information. 71% 60% 65% 64% 63%