Out-of-Home Advertising in Fayette County, WV

Billboard advertising rentals in Fayette County including local market research. Detailed breakdowns of Fayette ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Fayette County. 

 Frequently Asked Questions 

Billboards in Fayette price out anywhere from $348 per 4 weeks for smaller posters to as much as $5,394 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static West Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Fayette County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Fayette County ooh pricing

Take a look at our Fayette ooh market research by city below. Dollar for dollar, ooh advertisements in Fayette are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Fayette

Big and small

West Virginia 4-week Median Advertising Cost of Bulletins Average Price: $2,784

Bulletins in Fayette

The largest outdoor media in West Virginia, Bulletins prices start at $1,218 and go up to $4,785, depending on location.

West Virginia OOH Average Price: $2,613

Digital Billboards in Fayette County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,586 up to $5,412 for premium West Virginia outdoor ad space.

Advertising on Buses in West VirginiaAverage Price: $579

Bus Panels in Fayette, WV

Bus panels come in 4 standard sizes, the smallest size costs $410 while the largest full side panel displays can cost as much as $690 every 4 weeks.

West Virginia Advertising PostersAverage Price: $761

Posters Advertising in Fayette

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $577 while some locations can cost $917.

What did people do after seeing Fayette billboards?

We conducted an outdoor advertising survey throughout the major cities in Fayette County, WV. Conducted from Oak Hill to Scarbro to Danese to Fayetteville to Victor, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,157 people in these Fayette cities about their own personal experiences with outdoor advertising.

Have you ever... Oak HillScarbroDaneseFayettevilleVictor
Discussed billboard ads you've seen with friends or family 36% 27% 35% 43% 44%
Recommended the advertiser to others 8% 7% 8% 8% 3%
Attended a local event because of a billboard 10% 16% 11% 14% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 30% 18% 20% 31% 16%
Made a purchase at the business advertised 18% 16% 18% 12% 16%
Watched event on television because of a billboard 10% 13% 17% 16% 11%
Tuned in to the radio station featured on a billboard 7% 12% 8% 9% 18%
Visited an advertiser website because of billboards 19% 14% 13% 11% 20%
Googled or otherwise searched online for more details about the message 15% 12% 15% 14% 21%
Googled or otherwise searched online for more details about the advertiser 11% 17% 12% 17% 11%
Accessed a coupon on a billboard from your mobile device 7% 8% 8% 9% 5%

The West Virginia counties surrounding Fayette cover a lot of area as well. If you're exclusively seeking billboards in Fayette County, the cities of Scarbro, Danese, and Fayetteville will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Fayette Billboards

How people FEEL about billboard advertising in Fayette County?

The table below represents responses to questions from 1,026 people about consumer attitudes towards outdoor advertisements in Fayette County, WV. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in West Virginia.

I feel that billboards Oak HillScarbroDaneseFayettevilleVictor
Are a COOL way to advertise. 71% 66% 79% 73% 68%
Are a good way to LEARN about NEW BUSINESSES in the area 68% 66% 63% 59% 75%
Are a good way to LEARN about SALES and EVENTS 64% 55% 60% 56% 63%
Often catch my ATTENTION 83% 71% 75% 72% 85%
Advertisements on digital billboards stand out more than advertisements online. 66% 76% 70% 70% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 54% 44% 37% 43% 35%
Make the city look more MODERN. 64% 64% 70% 73%
..Are visually APPEALING 67% 70% 71% 68% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 80% 88% 81% 88%
Are an effective way to alert the community about MISSING CHILDREN. 87% 87% 91% 87% 87%
Provide CURRENT and RELEVANT information. 83% 60% 65% 64% 64%