Out-of-Home Advertising in Marion County, WV

Billboard advertising rentals in Marion County including local market research. Detailed breakdowns of Marion ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Marion County. 

 Frequently Asked Questions 

Billboards in Marion price out anywhere from $400 per 4 weeks for smaller posters to as much as $6,196 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static West Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Marion County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Marion County ooh pricing

Take a look at our Marion ooh market research by city below. Dollar for dollar, ooh advertisements in Marion are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Marion

Big and small

West Virginia 4-week Median Advertising Cost of Bulletins Average Price: $3,198

Bulletins in Marion

The largest outdoor media in West Virginia, Bulletins prices start at $1,399 and go up to $5,497, depending on location.

West Virginia OOH Average Price: $2,324

Digital Billboards in Marion County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,411 up to $4,813 for premium West Virginia outdoor ad space.

Advertising on Buses in West VirginiaAverage Price: $521

Bus Panels in Marion, WV

Bus panels come in 4 standard sizes, the smallest size costs $369 while the largest full side panel displays can cost as much as $620 every 4 weeks.

West Virginia Advertising PostersAverage Price: $714

Posters Advertising in Marion

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $542 while some locations can cost $861.

What did people do after seeing Marion billboards?

We conducted an outdoor advertising survey throughout the major cities in Marion County, WV. Conducted from Fairmont to Mannington to Barrackville to Rivesville to Metz, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,041 people in these Marion cities about their own personal experiences with outdoor advertising.

Have you ever... FairmontManningtonBarrackvilleRivesvilleMetz
Discussed billboard ads you've seen with friends or family 30% 27% 40% 29% 28%
Recommended the advertiser to others 7% 3% 12% 9% 3%
Attended a local event because of a billboard 16% 13% 16% 13% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 31% 30% 21% 23%
Made a purchase at the business advertised 18% 13% 21% 18% 18%
Watched event on television because of a billboard 16% 10% 16% 10% 14%
Tuned in to the radio station featured on a billboard 9% 18% 9% 8% 14%
Visited an advertiser website because of billboards 16% 10% 17% 17% 12%
Googled or otherwise searched online for more details about the message 22% 12% 14% 13% 20%
Googled or otherwise searched online for more details about the advertiser 15% 19% 16% 19% 12%
Accessed a coupon on a billboard from your mobile device 9% 11% 9% 8% 9%

The West Virginia counties surrounding Marion cover a lot of area as well. If you're exclusively seeking billboards in Marion County, the cities of Mannington, Barrackville, and Rivesville will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Marion Billboards

How people FEEL about billboard advertising in Marion County?

The table below represents responses to questions from 913 people about consumer attitudes towards outdoor advertisements in Marion County, WV. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in West Virginia.

I feel that billboards FairmontManningtonBarrackvilleRivesvilleMetz
Are a COOL way to advertise. 72% 73% 79% 79% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 63% 59% 70% 58%
Are a good way to LEARN about SALES and EVENTS 66% 67% 57% 54% 56%
Often catch my ATTENTION 75% 70% 77% 81% 82%
Advertisements on digital billboards stand out more than advertisements online. 73% 67% 65% 73% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 40% 47% 37% 54%
Make the city look more MODERN. 64% 69% 66% 62%
..Are visually APPEALING 71% 74% 62% 61% 72%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 89% 87% 86% 81%
Are an effective way to alert the community about MISSING CHILDREN. 93% 92% 88% 91% 91%
Provide CURRENT and RELEVANT information. 74% 83% 62% 62% 83%