Out-of-Home Advertising in Hancock County, WV

Billboard advertising rentals in Hancock County including local market research. Detailed breakdowns of Hancock ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Hancock County. 

 Frequently Asked Questions 

Billboards in Hancock price out anywhere from $365 per 4 weeks for smaller posters to as much as $5,652 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static West Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Hancock County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Hancock County ooh pricing

Take a look at our Hancock ooh market research by city below. Dollar for dollar, ooh advertisements in Hancock are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Hancock

Big and small

West Virginia 4-week Median Advertising Cost of Bulletins Average Price: $2,917

Bulletins in Hancock

The largest outdoor media in West Virginia, Bulletins prices start at $1,276 and go up to $5,014, depending on location.

West Virginia OOH Average Price: $2,339

Digital Billboards in Hancock County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,420 up to $4,846 for premium West Virginia outdoor ad space.

Advertising on Buses in West VirginiaAverage Price: $577

Bus Panels in Hancock, WV

Bus panels come in 4 standard sizes, the smallest size costs $408 while the largest full side panel displays can cost as much as $687 every 4 weeks.

West Virginia Advertising PostersAverage Price: $822

Posters Advertising in Hancock

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $624 while some locations can cost $991.

What did people do after seeing Hancock billboards?

We conducted an outdoor advertising survey throughout the major cities in Hancock County, WV. Conducted from Weirton to Chester to Newell to New Cumberland to New Manchester, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,153 people in these Hancock cities about their own personal experiences with outdoor advertising.

Have you ever... WeirtonChesterNewellNew CumberlandNew Manchester
Discussed billboard ads you've seen with friends or family 29% 39% 43% 43% 38%
Recommended the advertiser to others 5% 7% 5% 5% 7%
Attended a local event because of a billboard 14% 14% 10% 14% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 21% 30% 20% 25%
Made a purchase at the business advertised 19% 20% 13% 20% 10%
Watched event on television because of a billboard 14% 18% 13% 11% 13%
Tuned in to the radio station featured on a billboard 15% 13% 14% 14% 18%
Visited an advertiser website because of billboards 11% 20% 11% 21% 24%
Googled or otherwise searched online for more details about the message 15% 12% 22% 25% 25%
Googled or otherwise searched online for more details about the advertiser 14% 15% 14% 19% 14%
Accessed a coupon on a billboard from your mobile device 10% 5% 9% 5% 10%

The West Virginia counties surrounding Hancock cover a lot of area as well. If you're exclusively seeking billboards in Hancock County, the cities of Chester, Newell, and New Cumberland will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Hancock Billboards

How people FEEL about billboard advertising in Hancock County?

The table below represents responses to questions from 919 people about consumer attitudes towards outdoor advertisements in Hancock County, WV. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in West Virginia.

I feel that billboards WeirtonChesterNewellNew CumberlandNew Manchester
Are a COOL way to advertise. 73% 79% 70% 68% 68%
Are a good way to LEARN about NEW BUSINESSES in the area 71% 63% 67% 55% 66%
Are a good way to LEARN about SALES and EVENTS 61% 52% 64% 58% 59%
Often catch my ATTENTION 82% 70% 71% 69% 70%
Advertisements on digital billboards stand out more than advertisements online. 73% 67% 69% 73% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 35% 35% 37% 51% 45%
Make the city look more MODERN. 71% 73% 74% 62%
..Are visually APPEALING 76% 72% 71% 77% 74%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 84% 83% 86% 90%
Are an effective way to alert the community about MISSING CHILDREN. 87% 89% 87% 93% 89%
Provide CURRENT and RELEVANT information. 85% 77% 76% 64% 65%