Out-of-Home Advertising in Covington County, AL

Billboard advertising rentals in Covington County including local market research. Detailed breakdowns of Covington ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Covington County. 

 Frequently Asked Questions 

Billboards in Covington price out anywhere from $327 per 4 weeks for smaller posters to as much as $5,071 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Alabama billboards. Fabrication costs ~$850. If you rent a billboard in Covington County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Covington County ooh pricing

Take a look at our Covington ooh market research by city below. Dollar for dollar, ooh advertisements in Covington are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Covington

Big and small

Alabama 4-week Median Advertising Cost of Bulletins Average Price: $2,617

Bulletins in Covington

The largest outdoor media in Alabama, Bulletins prices start at $1,145 and go up to $4,498, depending on location.

Alabama OOH Average Price: $2,415

Digital Billboards in Covington County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,466 up to $5,003 for premium Alabama outdoor ad space.

Advertising on Buses in AlabamaAverage Price: $481

Bus Panels in Covington, AL

Bus panels come in 4 standard sizes, the smallest size costs $341 while the largest full side panel displays can cost as much as $574 every 4 weeks.

Alabama Advertising PostersAverage Price: $774

Posters Advertising in Covington

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $587 while some locations can cost $933.

What did people do after seeing Covington billboards?

We conducted an outdoor advertising survey throughout the major cities in Covington County, AL. Conducted from Andalusia to Opp to Florala to Wing to River Falls, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 963 people in these Covington cities about their own personal experiences with outdoor advertising.

Have you ever... AndalusiaOppFloralaWingRiver Falls
Discussed billboard ads you've seen with friends or family 38% 33% 36% 43% 33%
Recommended the advertiser to others 8% 10% 4% 6% 5%
Attended a local event because of a billboard 6% 10% 8% 15% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 18% 15% 25% 28% 24%
Made a purchase at the business advertised 20% 16% 16% 16% 14%
Watched event on television because of a billboard 18% 12% 16% 11% 11%
Tuned in to the radio station featured on a billboard 15% 16% 6% 12% 13%
Visited an advertiser website because of billboards 11% 16% 19% 25% 17%
Googled or otherwise searched online for more details about the message 12% 13% 26% 12% 24%
Googled or otherwise searched online for more details about the advertiser 18% 12% 11% 16% 15%
Accessed a coupon on a billboard from your mobile device 7% 6% 5% 8% 5%

The Alabama counties surrounding Covington cover a lot of area as well. If you're exclusively seeking billboards in Covington County, the cities of Opp, Florala, and Wing will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Covington Billboards

How people FEEL about billboard advertising in Covington County?

The table below represents responses to questions from 949 people about consumer attitudes towards outdoor advertisements in Covington County, AL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Alabama.

I feel that billboards AndalusiaOppFloralaWingRiver Falls
Are a COOL way to advertise. 69% 75% 69% 67% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 75% 59% 58% 67%
Are a good way to LEARN about SALES and EVENTS 68% 54% 58% 66% 62%
Often catch my ATTENTION 82% 74% 76% 78% 77%
Advertisements on digital billboards stand out more than advertisements online. 74% 70% 69% 68% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 44% 41% 46% 46% 45%
Make the city look more MODERN. 65% 69% 65% 64%
..Are visually APPEALING 64% 66% 68% 73% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 86% 84% 82% 78%
Are an effective way to alert the community about MISSING CHILDREN. 91% 91% 86% 89% 89%
Provide CURRENT and RELEVANT information. 68% 71% 75% 81% 78%