Out-of-Home Advertising in Story County, IA

Billboard advertising rentals in Story County including local market research. Detailed breakdowns of Story ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Story County. 

 Frequently Asked Questions 

Billboards in Story price out anywhere from $326 per 4 weeks for smaller posters to as much as $5,055 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Iowa billboards. Fabrication costs ~$850. If you rent a billboard in Story County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Story County ooh pricing

Take a look at our Story ooh market research by city below. Dollar for dollar, ooh advertisements in Story are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Story

Big and small

Iowa 4-week Median Advertising Cost of Bulletins Average Price: $2,609

Bulletins in Story

The largest outdoor media in Iowa, Bulletins prices start at $1,141 and go up to $4,484, depending on location.

Iowa OOH Average Price: $2,383

Digital Billboards in Story County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,447 up to $4,937 for premium Iowa outdoor ad space.

Advertising on Buses in IowaAverage Price: $481

Bus Panels in Story, IA

Bus panels come in 4 standard sizes, the smallest size costs $341 while the largest full side panel displays can cost as much as $574 every 4 weeks.

Iowa Advertising PostersAverage Price: $744

Posters Advertising in Story

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $565 while some locations can cost $897.

What did people do after seeing Story billboards?

We conducted an outdoor advertising survey throughout the major cities in Story County, IA. Conducted from Ames to Nevada to Story City to Huxley to Slater, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 963 people in these Story cities about their own personal experiences with outdoor advertising.

Have you ever... AmesNevadaStory CityHuxleySlater
Discussed billboard ads you've seen with friends or family 36% 41% 36% 28% 27%
Recommended the advertiser to others 10% 10% 7% 9% 5%
Attended a local event because of a billboard 15% 12% 14% 5% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 23% 31% 26% 26% 28%
Made a purchase at the business advertised 14% 14% 14% 18% 10%
Watched event on television because of a billboard 14% 15% 14% 17% 10%
Tuned in to the radio station featured on a billboard 15% 20% 13% 10% 10%
Visited an advertiser website because of billboards 20% 25% 22% 12% 22%
Googled or otherwise searched online for more details about the message 16% 21% 20% 21% 27%
Googled or otherwise searched online for more details about the advertiser 19% 13% 16% 17% 15%
Accessed a coupon on a billboard from your mobile device 7% 5% 6% 9% 10%

The Iowa counties surrounding Story cover a lot of area as well. If you're exclusively seeking billboards in Story County, the cities of Nevada, Story City, and Huxley will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Story Billboards

How people FEEL about billboard advertising in Story County?

The table below represents responses to questions from 936 people about consumer attitudes towards outdoor advertisements in Story County, IA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Iowa.

I feel that billboards AmesNevadaStory CityHuxleySlater
Are a COOL way to advertise. 76% 65% 74% 72% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 61% 57% 71% 68%
Are a good way to LEARN about SALES and EVENTS 57% 67% 64% 56% 57%
Often catch my ATTENTION 72% 69% 84% 84% 79%
Advertisements on digital billboards stand out more than advertisements online. 67% 76% 68% 70% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 44% 48% 37% 39% 44%
Make the city look more MODERN. 63% 69% 69% 73%
..Are visually APPEALING 63% 67% 74% 65% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 79% 80% 90% 82%
Are an effective way to alert the community about MISSING CHILDREN. 84% 93% 93% 85% 89%
Provide CURRENT and RELEVANT information. 67% 62% 84% 63% 83%