Out-of-Home Advertising in Clay County, IA

Billboard advertising rentals in Clay County including local market research. Detailed breakdowns of Clay ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Clay County. 

 Frequently Asked Questions 

Billboards in Clay price out anywhere from $334 per 4 weeks for smaller posters to as much as $5,177 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Iowa billboards. Fabrication costs ~$850. If you rent a billboard in Clay County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Clay County ooh pricing

Take a look at our Clay ooh market research by city below. Dollar for dollar, ooh advertisements in Clay are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Clay

Big and small

Iowa 4-week Median Advertising Cost of Bulletins Average Price: $2,672

Bulletins in Clay

The largest outdoor media in Iowa, Bulletins prices start at $1,169 and go up to $4,593, depending on location.

Iowa OOH Average Price: $2,646

Digital Billboards in Clay County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,606 up to $5,480 for premium Iowa outdoor ad space.

Advertising on Buses in IowaAverage Price: $484

Bus Panels in Clay, IA

Bus panels come in 4 standard sizes, the smallest size costs $343 while the largest full side panel displays can cost as much as $577 every 4 weeks.

Iowa Advertising PostersAverage Price: $728

Posters Advertising in Clay

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $552 while some locations can cost $877.

What did people do after seeing Clay billboards?

We conducted an outdoor advertising survey throughout the major cities in Clay County, IA. Conducted from Spencer to Everly to Royal to Peterson to Dickens, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 969 people in these Clay cities about their own personal experiences with outdoor advertising.

Have you ever... SpencerEverlyRoyalPetersonDickens
Discussed billboard ads you've seen with friends or family 40% 42% 31% 40% 26%
Recommended the advertiser to others 7% 11% 12% 7% 11%
Attended a local event because of a billboard 15% 16% 16% 9% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 18% 13% 14% 12%
Made a purchase at the business advertised 12% 14% 15% 18% 12%
Watched event on television because of a billboard 13% 16% 15% 18% 14%
Tuned in to the radio station featured on a billboard 6% 5% 17% 10% 19%
Visited an advertiser website because of billboards 11% 11% 10% 23% 16%
Googled or otherwise searched online for more details about the message 12% 21% 20% 10% 15%
Googled or otherwise searched online for more details about the advertiser 16% 14% 19% 11% 13%
Accessed a coupon on a billboard from your mobile device 11% 12% 9% 12% 9%

The Iowa counties surrounding Clay cover a lot of area as well. If you're exclusively seeking billboards in Clay County, the cities of Everly, Royal, and Peterson will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Clay Billboards

How people FEEL about billboard advertising in Clay County?

The table below represents responses to questions from 1,039 people about consumer attitudes towards outdoor advertisements in Clay County, IA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Iowa.

I feel that billboards SpencerEverlyRoyalPetersonDickens
Are a COOL way to advertise. 79% 77% 79% 70% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 61% 67% 55% 74% 57%
Are a good way to LEARN about SALES and EVENTS 62% 58% 67% 65% 56%
Often catch my ATTENTION 68% 69% 82% 77% 80%
Advertisements on digital billboards stand out more than advertisements online. 66% 66% 75% 66% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 48% 47% 49% 49%
Make the city look more MODERN. 74% 67% 71% 64%
..Are visually APPEALING 76% 61% 65% 70% 69%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 82% 80% 86% 88%
Are an effective way to alert the community about MISSING CHILDREN. 90% 87% 87% 84% 90%
Provide CURRENT and RELEVANT information. 78% 73% 66% 85% 61%