Out-of-Home Advertising in Des Moines County, IA

Billboard advertising rentals in Des Moines County including local market research. Detailed breakdowns of Des Moines ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Des Moines County. 

 Frequently Asked Questions 

Billboards in Des Moines price out anywhere from $391 per 4 weeks for smaller posters to as much as $6,059 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Iowa billboards. Fabrication costs ~$850. If you rent a billboard in Des Moines County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Des Moines County ooh pricing

Take a look at our Des Moines ooh market research by city below. Dollar for dollar, ooh advertisements in Des Moines are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Des Moines

Big and small

Iowa 4-week Median Advertising Cost of Bulletins Average Price: $3,127

Bulletins in Des Moines

The largest outdoor media in Iowa, Bulletins prices start at $1,368 and go up to $5,375, depending on location.

Iowa OOH Average Price: $2,525

Digital Billboards in Des Moines County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,533 up to $5,230 for premium Iowa outdoor ad space.

Advertising on Buses in IowaAverage Price: $518

Bus Panels in Des Moines, IA

Bus panels come in 4 standard sizes, the smallest size costs $367 while the largest full side panel displays can cost as much as $618 every 4 weeks.

Iowa Advertising PostersAverage Price: $827

Posters Advertising in Des Moines

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $627 while some locations can cost $997.

What did people do after seeing Des Moines billboards?

We conducted an outdoor advertising survey throughout the major cities in Des Moines County, IA. Conducted from Burlington to West Burlington to Sperry to Mediapolis to Danville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,036 people in these Des Moines cities about their own personal experiences with outdoor advertising.

Have you ever... BurlingtonWest BurlingtonSperryMediapolisDanville
Discussed billboard ads you've seen with friends or family 33% 39% 37% 32% 40%
Recommended the advertiser to others 9% 4% 8% 11% 10%
Attended a local event because of a billboard 16% 7% 11% 11% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 10% 27% 23% 11%
Made a purchase at the business advertised 20% 21% 18% 16% 16%
Watched event on television because of a billboard 14% 12% 15% 17% 18%
Tuned in to the radio station featured on a billboard 6% 17% 19% 7% 13%
Visited an advertiser website because of billboards 16% 16% 15% 11% 17%
Googled or otherwise searched online for more details about the message 22% 11% 25% 24% 14%
Googled or otherwise searched online for more details about the advertiser 12% 15% 16% 11% 17%
Accessed a coupon on a billboard from your mobile device 10% 7% 6% 8% 9%

The Iowa counties surrounding Des Moines cover a lot of area as well. If you're exclusively seeking billboards in Des Moines County, the cities of West Burlington, Sperry, and Mediapolis will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Des Moines Billboards

How people FEEL about billboard advertising in Des Moines County?

The table below represents responses to questions from 992 people about consumer attitudes towards outdoor advertisements in Des Moines County, IA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Iowa.

I feel that billboards BurlingtonWest BurlingtonSperryMediapolisDanville
Are a COOL way to advertise. 69% 75% 66% 79% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 56% 61% 71% 74% 68%
Are a good way to LEARN about SALES and EVENTS 69% 61% 69% 67% 52%
Often catch my ATTENTION 68% 81% 79% 69% 78%
Advertisements on digital billboards stand out more than advertisements online. 76% 76% 65% 73% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 39% 35% 51% 40%
Make the city look more MODERN. 66% 72% 65% 72%
..Are visually APPEALING 62% 71% 62% 65% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 82% 80% 78% 77%
Are an effective way to alert the community about MISSING CHILDREN. 87% 88% 84% 85% 91%
Provide CURRENT and RELEVANT information. 74% 79% 73% 61% 85%