Out-of-Home Advertising in Dubuque County, IA

Billboard advertising rentals in Dubuque County including local market research. Detailed breakdowns of Dubuque ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dubuque County. 

 Frequently Asked Questions 

Billboards in Dubuque price out anywhere from $398 per 4 weeks for smaller posters to as much as $6,172 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Iowa billboards. Fabrication costs ~$850. If you rent a billboard in Dubuque County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dubuque County ooh pricing

Take a look at our Dubuque ooh market research by city below. Dollar for dollar, ooh advertisements in Dubuque are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dubuque

Big and small

Iowa 4-week Median Advertising Cost of Bulletins Average Price: $3,186

Bulletins in Dubuque

The largest outdoor media in Iowa, Bulletins prices start at $1,394 and go up to $5,475, depending on location.

Iowa OOH Average Price: $2,751

Digital Billboards in Dubuque County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,670 up to $5,698 for premium Iowa outdoor ad space.

Advertising on Buses in IowaAverage Price: $577

Bus Panels in Dubuque, IA

Bus panels come in 4 standard sizes, the smallest size costs $409 while the largest full side panel displays can cost as much as $688 every 4 weeks.

Iowa Advertising PostersAverage Price: $770

Posters Advertising in Dubuque

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $584 while some locations can cost $928.

What did people do after seeing Dubuque billboards?

We conducted an outdoor advertising survey throughout the major cities in Dubuque County, IA. Conducted from Dubuque to Dyersville to Cascade to Epworth to Farley, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,154 people in these Dubuque cities about their own personal experiences with outdoor advertising.

Have you ever... DubuqueDyersvilleCascadeEpworthFarley
Discussed billboard ads you've seen with friends or family 33% 36% 39% 40% 30%
Recommended the advertiser to others 10% 11% 4% 3% 12%
Attended a local event because of a billboard 8% 9% 14% 13% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 29% 16% 11% 26% 15%
Made a purchase at the business advertised 12% 21% 21% 13% 10%
Watched event on television because of a billboard 11% 12% 10% 12% 14%
Tuned in to the radio station featured on a billboard 17% 13% 13% 5% 5%
Visited an advertiser website because of billboards 19% 25% 21% 18% 14%
Googled or otherwise searched online for more details about the message 21% 23% 22% 15% 23%
Googled or otherwise searched online for more details about the advertiser 14% 11% 16% 18% 14%
Accessed a coupon on a billboard from your mobile device 8% 10% 7% 5% 9%

The Iowa counties surrounding Dubuque cover a lot of area as well. If you're exclusively seeking billboards in Dubuque County, the cities of Dyersville, Cascade, and Epworth will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dubuque Billboards

How people FEEL about billboard advertising in Dubuque County?

The table below represents responses to questions from 1,081 people about consumer attitudes towards outdoor advertisements in Dubuque County, IA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Iowa.

I feel that billboards DubuqueDyersvilleCascadeEpworthFarley
Are a COOL way to advertise. 66% 65% 77% 72% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 62% 65% 58% 64%
Are a good way to LEARN about SALES and EVENTS 66% 62% 62% 58% 62%
Often catch my ATTENTION 80% 68% 79% 85% 80%
Advertisements on digital billboards stand out more than advertisements online. 69% 70% 76% 66% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 50% 36% 40% 49% 42%
Make the city look more MODERN. 73% 68% 74% 71%
..Are visually APPEALING 72% 68% 78% 66% 65%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 86% 88% 87% 82%
Are an effective way to alert the community about MISSING CHILDREN. 93% 90% 89% 86% 93%
Provide CURRENT and RELEVANT information. 79% 73% 68% 75% 77%