Out-of-Home Advertising in Luna County, NM

Billboard advertising rentals in Luna County including local market research. Detailed breakdowns of Luna ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Luna County. 

 Frequently Asked Questions 

Billboards in Luna price out anywhere from $333 per 4 weeks for smaller posters to as much as $5,161 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Mexico billboards. Fabrication costs ~$850. If you rent a billboard in Luna County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Luna County ooh pricing

Take a look at our Luna ooh market research by city below. Dollar for dollar, ooh advertisements in Luna are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Luna

Big and small

New Mexico 4-week Median Advertising Cost of Bulletins Average Price: $2,664

Bulletins in Luna

The largest outdoor media in New Mexico, Bulletins prices start at $1,165 and go up to $4,578, depending on location.

New Mexico OOH Digital BillboardsAverage Price: $2,443

Digital Billboards in Luna County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,483 up to $5,060 for premium New Mexico outdoor ad space.

Advertising on Buses in New MexicoAverage Price: $512

Bus Panels in Luna, NM

Bus panels come in 4 standard sizes, the smallest size costs $363 while the largest full side panel displays can cost as much as $610 every 4 weeks.

New Mexico Advertising PostersAverage Price: $842

Posters Advertising in Luna

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $639 while some locations can cost $1,016.

What did people do after seeing Luna billboards?

We conducted an outdoor advertising survey throughout the major cities in Luna County, NM. Conducted from Deming to Columbus to Albuquerque to Las Cruces to Rio Rancho, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,024 people in these Luna cities about their own personal experiences with outdoor advertising.

Have you ever... DemingColumbusAlbuquerqueLas CrucesRio Rancho
Discussed billboard ads you've seen with friends or family 35% 38% 44% 43% 41%
Recommended the advertiser to others 6% 4% 6% 9% 9%
Attended a local event because of a billboard 5% 10% 11% 13% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 22% 16% 17% 14% 14%
Made a purchase at the business advertised 16% 18% 16% 17% 11%
Watched event on television because of a billboard 12% 11% 10% 13% 17%
Tuned in to the radio station featured on a billboard 7% 10% 9% 13% 17%
Visited an advertiser website because of billboards 14% 18% 12% 11% 21%
Googled or otherwise searched online for more details about the message 13% 19% 27% 26% 19%
Googled or otherwise searched online for more details about the advertiser 18% 18% 16% 13% 17%
Accessed a coupon on a billboard from your mobile device 5% 8% 8% 10% 9%

The New Mexico counties surrounding Luna cover a lot of area as well. If you're exclusively seeking billboards in Luna County, the cities of Columbus, Albuquerque, and Las Cruces will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Luna Billboards

How people FEEL about billboard advertising in Luna County?

The table below represents responses to questions from 960 people about consumer attitudes towards outdoor advertisements in Luna County, NM. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Mexico.

I feel that billboards... DemingColumbusAlbuquerqueLas CrucesRio Rancho
Are a COOL way to advertise. 70% 77% 70% 77% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 63% 58% 61% 70%
Are a good way to LEARN about SALES and EVENTS 65% 65% 67% 58% 58%
Often catch my ATTENTION 82% 74% 85% 85% 79%
Advertisements on digital billboards stand out more than advertisements online. 72% 65% 65% 65% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 43% 42% 46% 38% 52%
Make the city look more MODERN. 69% 70% 68% 65%
..Are visually APPEALING 69% 63% 63% 77% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 88% 84% 83% 89%
Are an effective way to alert the community about MISSING CHILDREN. 89% 92% 84% 88% 90%
Provide CURRENT and RELEVANT information. 68% 71% 76% 69% 84%