Out-of-Home Advertising in De Baca County, NM

Billboard advertising rentals in De Baca County including local market research. Detailed breakdowns of De Baca ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in De Baca County. 

 Frequently Asked Questions 

Billboards in De Baca price out anywhere from $374 per 4 weeks for smaller posters to as much as $5,800 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Mexico billboards. Fabrication costs ~$850. If you rent a billboard in De Baca County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about De Baca County ooh pricing

Take a look at our De Baca ooh market research by city below. Dollar for dollar, ooh advertisements in De Baca are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising De Baca

Big and small

New Mexico 4-week Median Advertising Cost of Bulletins Average Price: $2,994

Bulletins in De Baca

The largest outdoor media in New Mexico, Bulletins prices start at $1,310 and go up to $5,145, depending on location.

New Mexico OOH Digital BillboardsAverage Price: $2,677

Digital Billboards in De Baca County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,625 up to $5,545 for premium New Mexico outdoor ad space.

Advertising on Buses in New MexicoAverage Price: $548

Bus Panels in De Baca, NM

Bus panels come in 4 standard sizes, the smallest size costs $388 while the largest full side panel displays can cost as much as $653 every 4 weeks.

New Mexico Advertising PostersAverage Price: $725

Posters Advertising in De Baca

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $550 while some locations can cost $874.

What did people do after seeing De Baca billboards?

We conducted an outdoor advertising survey throughout the major cities in De Baca County, NM. Conducted from Fort Sumner to Yeso to Taiban to Albuquerque to Las Cruces, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,096 people in these De Baca cities about their own personal experiences with outdoor advertising.

Have you ever... Fort SumnerYesoTaibanAlbuquerqueLas Cruces
Discussed billboard ads you've seen with friends or family 35% 40% 38% 44% 43%
Recommended the advertiser to others 9% 10% 4% 6% 9%
Attended a local event because of a billboard 12% 13% 7% 11% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 31% 11% 17% 14%
Made a purchase at the business advertised 19% 12% 12% 16% 17%
Watched event on television because of a billboard 15% 17% 10% 10% 13%
Tuned in to the radio station featured on a billboard 13% 18% 16% 9% 13%
Visited an advertiser website because of billboards 19% 16% 23% 12% 11%
Googled or otherwise searched online for more details about the message 11% 23% 12% 27% 26%
Googled or otherwise searched online for more details about the advertiser 18% 13% 19% 16% 13%
Accessed a coupon on a billboard from your mobile device 6% 9% 10% 8% 10%

The New Mexico counties surrounding De Baca cover a lot of area as well. If you're exclusively seeking billboards in De Baca County, the cities of Yeso, Taiban, and Albuquerque will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

De Baca Billboards

How people FEEL about billboard advertising in De Baca County?

The table below represents responses to questions from 1,052 people about consumer attitudes towards outdoor advertisements in De Baca County, NM. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Mexico.

I feel that billboards... Fort SumnerYesoTaibanAlbuquerqueLas Cruces
Are a COOL way to advertise. 66% 74% 69% 70% 77%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 68% 59% 58% 61%
Are a good way to LEARN about SALES and EVENTS 57% 58% 56% 67% 58%
Often catch my ATTENTION 84% 85% 76% 85% 85%
Advertisements on digital billboards stand out more than advertisements online. 72% 75% 71% 65% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 53% 46% 46% 38%
Make the city look more MODERN. 63% 64% 68% 63%
..Are visually APPEALING 73% 70% 77% 63% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 89% 81% 84% 83%
Are an effective way to alert the community about MISSING CHILDREN. 89% 88% 92% 84% 88%
Provide CURRENT and RELEVANT information. 83% 77% 69% 76% 69%