Out-of-Home Advertising in Chaves County, NM

Billboard advertising rentals in Chaves County including local market research. Detailed breakdowns of Chaves ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Chaves County. 

 Frequently Asked Questions 

Billboards in Chaves price out anywhere from $341 per 4 weeks for smaller posters to as much as $5,289 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Mexico billboards. Fabrication costs ~$850. If you rent a billboard in Chaves County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Chaves County ooh pricing

Take a look at our Chaves ooh market research by city below. Dollar for dollar, ooh advertisements in Chaves are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Chaves

Big and small

New Mexico 4-week Median Advertising Cost of Bulletins Average Price: $2,730

Bulletins in Chaves

The largest outdoor media in New Mexico, Bulletins prices start at $1,194 and go up to $4,691, depending on location.

New Mexico OOH Average Price: $2,775

Digital Billboards in Chaves County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,685 up to $5,747 for premium New Mexico outdoor ad space.

Advertising on Buses in New MexicoAverage Price: $578

Bus Panels in Chaves, NM

Bus panels come in 4 standard sizes, the smallest size costs $409 while the largest full side panel displays can cost as much as $688 every 4 weeks.

New Mexico Advertising PostersAverage Price: $731

Posters Advertising in Chaves

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $555 while some locations can cost $881.

What did people do after seeing Chaves billboards?

We conducted an outdoor advertising survey throughout the major cities in Chaves County, NM. Conducted from Albuquerque to Las Cruces to Rio Rancho to Santa Fe to Roswell, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,155 people in these Chaves cities about their own personal experiences with outdoor advertising.

Have you ever... AlbuquerqueLas CrucesRio RanchoSanta FeRoswell
Discussed billboard ads you've seen with friends or family 44% 43% 41% 31% 41%
Recommended the advertiser to others 6% 9% 9% 6% 11%
Attended a local event because of a billboard 11% 13% 12% 5% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 14% 14% 17% 11%
Made a purchase at the business advertised 16% 17% 11% 14% 13%
Watched event on television because of a billboard 10% 13% 17% 16% 15%
Tuned in to the radio station featured on a billboard 9% 13% 17% 12% 9%
Visited an advertiser website because of billboards 12% 11% 21% 13% 17%
Googled or otherwise searched online for more details about the message 27% 26% 19% 24% 11%
Googled or otherwise searched online for more details about the advertiser 16% 13% 17% 17% 12%
Accessed a coupon on a billboard from your mobile device 8% 10% 9% 7% 11%

The New Mexico counties surrounding Chaves cover a lot of area as well. If you're exclusively seeking billboards in Chaves County, the cities of Las Cruces, Rio Rancho, and Santa Fe will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Chaves Billboards

How people FEEL about billboard advertising in Chaves County?

The table below represents responses to questions from 1,090 people about consumer attitudes towards outdoor advertisements in Chaves County, NM. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Mexico.

I feel that billboards AlbuquerqueLas CrucesRio RanchoSanta FeRoswell
Are a COOL way to advertise. 70% 77% 76% 68% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 61% 70% 59% 65%
Are a good way to LEARN about SALES and EVENTS 67% 58% 58% 62% 66%
Often catch my ATTENTION 85% 85% 79% 81% 74%
Advertisements on digital billboards stand out more than advertisements online. 65% 65% 67% 73% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 38% 52% 35% 40%
Make the city look more MODERN. 68% 63% 65% 71%
..Are visually APPEALING 63% 77% 73% 61% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 83% 89% 77% 83%
Are an effective way to alert the community about MISSING CHILDREN. 84% 88% 90% 91% 85%
Provide CURRENT and RELEVANT information. 76% 69% 84% 62% 76%