Out-of-Home Advertising in Walla Walla County, WA

Billboard advertising rentals in Walla Walla County including local market research. Detailed breakdowns of Walla Walla ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Walla Walla County. 

 Frequently Asked Questions 

Billboards in Walla Walla price out anywhere from $369 per 4 weeks for smaller posters to as much as $5,723 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Washington billboards. Fabrication costs ~$850. If you rent a billboard in Walla Walla County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Walla Walla County ooh pricing

Take a look at our Walla Walla ooh market research by city below. Dollar for dollar, ooh advertisements in Walla Walla are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Walla Walla

Big and small

Washington 4-week Median Advertising Cost of Bulletins Average Price: $2,954

Bulletins in Walla Walla

The largest outdoor media in Washington, Bulletins prices start at $1,292 and go up to $5,077, depending on location.

Washington OOH Average Price: $2,243

Digital Billboards in Walla Walla County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,362 up to $4,646 for premium Washington outdoor ad space.

Advertising on Buses in WashingtonAverage Price: $526

Bus Panels in Walla Walla, WA

Bus panels come in 4 standard sizes, the smallest size costs $373 while the largest full side panel displays can cost as much as $627 every 4 weeks.

Washington Advertising PostersAverage Price: $836

Posters Advertising in Walla Walla

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $634 while some locations can cost $1,008.

What did people do after seeing Walla Walla billboards?

We conducted an outdoor advertising survey throughout the major cities in Walla Walla County, WA. Conducted from Walla Walla to College Place to Burbank to Touchet to Waitsburg, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,052 people in these Walla Walla cities about their own personal experiences with outdoor advertising.

Have you ever... Walla WallaCollege PlaceBurbankTouchetWaitsburg
Discussed billboard ads you've seen with friends or family 45% 34% 40% 27% 40%
Recommended the advertiser to others 4% 12% 12% 5% 11%
Attended a local event because of a billboard 10% 12% 10% 15% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 10% 26% 10% 30% 31%
Made a purchase at the business advertised 19% 12% 20% 15% 21%
Watched event on television because of a billboard 14% 18% 10% 11% 15%
Tuned in to the radio station featured on a billboard 13% 11% 13% 5% 14%
Visited an advertiser website because of billboards 23% 13% 13% 16% 14%
Googled or otherwise searched online for more details about the message 24% 20% 27% 21% 24%
Googled or otherwise searched online for more details about the advertiser 15% 19% 13% 11% 15%
Accessed a coupon on a billboard from your mobile device 8% 8% 6% 5% 9%

The Washington counties surrounding Walla Walla cover a lot of area as well. If you're exclusively seeking billboards in Walla Walla County, the cities of College Place, Burbank, and Touchet will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Walla Walla Billboards

How people FEEL about billboard advertising in Walla Walla County?

The table below represents responses to questions from 881 people about consumer attitudes towards outdoor advertisements in Walla Walla County, WA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Washington.

I feel that billboards Walla WallaCollege PlaceBurbankTouchetWaitsburg
Are a COOL way to advertise. 75% 78% 73% 68% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 66% 59% 61% 60% 73%
Are a good way to LEARN about SALES and EVENTS 61% 55% 63% 60% 59%
Often catch my ATTENTION 77% 79% 76% 72% 73%
Advertisements on digital billboards stand out more than advertisements online. 67% 66% 69% 70% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 37% 35% 40% 35%
Make the city look more MODERN. 72% 74% 71% 71%
..Are visually APPEALING 71% 73% 75% 76% 64%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 81% 78% 83% 84%
Are an effective way to alert the community about MISSING CHILDREN. 85% 88% 90% 87% 88%
Provide CURRENT and RELEVANT information. 62% 68% 71% 75% 78%