Out-of-Home Advertising in Columbia County, WA

Billboard advertising rentals in Columbia County including local market research. Detailed breakdowns of Columbia ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Columbia County. 

 Frequently Asked Questions 

Billboards in Columbia price out anywhere from $376 per 4 weeks for smaller posters to as much as $5,827 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Washington billboards. Fabrication costs ~$850. If you rent a billboard in Columbia County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Columbia County ooh pricing

Take a look at our Columbia ooh market research by city below. Dollar for dollar, ooh advertisements in Columbia are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Columbia

Big and small

Washington 4-week Median Advertising Cost of Bulletins Average Price: $3,007

Bulletins in Columbia

The largest outdoor media in Washington, Bulletins prices start at $1,316 and go up to $5,169, depending on location.

Washington OOH Average Price: $2,455

Digital Billboards in Columbia County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,491 up to $5,086 for premium Washington outdoor ad space.

Advertising on Buses in WashingtonAverage Price: $511

Bus Panels in Columbia, WA

Bus panels come in 4 standard sizes, the smallest size costs $362 while the largest full side panel displays can cost as much as $609 every 4 weeks.

Washington Advertising PostersAverage Price: $773

Posters Advertising in Columbia

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $587 while some locations can cost $932.

What did people do after seeing Columbia billboards?

We conducted an outdoor advertising survey throughout the major cities in Columbia County, WA. Conducted from Seattle to Spokane to Tacoma to Vancouver to Bellevue, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,022 people in these Columbia cities about their own personal experiences with outdoor advertising.

Have you ever... SeattleSpokaneTacomaVancouverBellevue
Discussed billboard ads you've seen with friends or family 32% 42% 38% 27% 41%
Recommended the advertiser to others 7% 8% 9% 10% 4%
Attended a local event because of a billboard 10% 14% 7% 6% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 21% 18% 17% 20% 19%
Made a purchase at the business advertised 15% 15% 15% 10% 10%
Watched event on television because of a billboard 16% 14% 14% 12% 10%
Tuned in to the radio station featured on a billboard 18% 6% 9% 19% 8%
Visited an advertiser website because of billboards 12% 19% 16% 14% 10%
Googled or otherwise searched online for more details about the message 23% 25% 20% 23% 10%
Googled or otherwise searched online for more details about the advertiser 11% 17% 13% 13% 19%
Accessed a coupon on a billboard from your mobile device 8% 7% 11% 9% 7%

The Washington counties surrounding Columbia cover a lot of area as well. If you're exclusively seeking billboards in Columbia County, the cities of Spokane, Tacoma, and Vancouver will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Columbia Billboards

How people FEEL about billboard advertising in Columbia County?

The table below represents responses to questions from 965 people about consumer attitudes towards outdoor advertisements in Columbia County, WA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Washington.

I feel that billboards SeattleSpokaneTacomaVancouverBellevue
Are a COOL way to advertise. 71% 75% 75% 67% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 60% 75% 70% 67%
Are a good way to LEARN about SALES and EVENTS 55% 58% 58% 58% 58%
Often catch my ATTENTION 82% 79% 83% 83% 78%
Advertisements on digital billboards stand out more than advertisements online. 73% 67% 68% 74% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 51% 40% 48% 44% 52%
Make the city look more MODERN. 70% 70% 72% 72%
..Are visually APPEALING 67% 68% 71% 70% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 85% 84% 89% 86%
Are an effective way to alert the community about MISSING CHILDREN. 90% 84% 86% 86% 87%
Provide CURRENT and RELEVANT information. 71% 82% 73% 64% 80%