Out-of-Home Advertising in Pierce County, WA

Billboard advertising rentals in Pierce County including local market research. Detailed breakdowns of Pierce ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Pierce County. 

 Frequently Asked Questions 

Billboards in Pierce price out anywhere from $341 per 4 weeks for smaller posters to as much as $5,279 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Washington billboards. Fabrication costs ~$850. If you rent a billboard in Pierce County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Pierce County ooh pricing

Take a look at our Pierce ooh market research by city below. Dollar for dollar, ooh advertisements in Pierce are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Pierce

Big and small

Washington 4-week Median Advertising Cost of Bulletins Average Price: $2,725

Bulletins in Pierce

The largest outdoor media in Washington, Bulletins prices start at $1,192 and go up to $4,683, depending on location.

Washington OOH Average Price: $2,699

Digital Billboards in Pierce County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,639 up to $5,591 for premium Washington outdoor ad space.

Advertising on Buses in WashingtonAverage Price: $559

Bus Panels in Pierce, WA

Bus panels come in 4 standard sizes, the smallest size costs $396 while the largest full side panel displays can cost as much as $666 every 4 weeks.

Washington Advertising PostersAverage Price: $741

Posters Advertising in Pierce

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $562 while some locations can cost $893.

What did people do after seeing Pierce billboards?

We conducted an outdoor advertising survey throughout the major cities in Pierce County, WA. Conducted from Tacoma to Lakewood to Puyallup to University Place to Sumner, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,117 people in these Pierce cities about their own personal experiences with outdoor advertising.

Have you ever... TacomaLakewoodPuyallupUniversity PlaceSumner
Discussed billboard ads you've seen with friends or family 38% 41% 32% 31% 29%
Recommended the advertiser to others 9% 4% 5% 6% 7%
Attended a local event because of a billboard 7% 15% 12% 7% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 26% 30% 11% 31%
Made a purchase at the business advertised 15% 16% 21% 18% 21%
Watched event on television because of a billboard 14% 15% 10% 15% 17%
Tuned in to the radio station featured on a billboard 9% 16% 19% 6% 9%
Visited an advertiser website because of billboards 16% 11% 13% 16% 23%
Googled or otherwise searched online for more details about the message 20% 10% 18% 21% 27%
Googled or otherwise searched online for more details about the advertiser 13% 15% 18% 18% 11%
Accessed a coupon on a billboard from your mobile device 11% 8% 10% 9% 11%

The Washington counties surrounding Pierce cover a lot of area as well. If you're exclusively seeking billboards in Pierce County, the cities of Lakewood, Puyallup, and University Place will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Pierce Billboards

How people FEEL about billboard advertising in Pierce County?

The table below represents responses to questions from 1,060 people about consumer attitudes towards outdoor advertisements in Pierce County, WA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Washington.

I feel that billboards TacomaLakewoodPuyallupUniversity PlaceSumner
Are a COOL way to advertise. 75% 72% 70% 79% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 75% 64% 75% 67%
Are a good way to LEARN about SALES and EVENTS 58% 54% 68% 54% 61%
Often catch my ATTENTION 83% 78% 71% 81% 81%
Advertisements on digital billboards stand out more than advertisements online. 68% 68% 65% 72% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 48% 41% 37% 52%
Make the city look more MODERN. 72% 71% 71% 70%
..Are visually APPEALING 71% 71% 70% 63% 70%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 80% 85% 88% 88%
Are an effective way to alert the community about MISSING CHILDREN. 86% 87% 84% 85% 88%
Provide CURRENT and RELEVANT information. 73% 67% 76% 80% 77%