Out-of-Home Advertising in Benton County, WA

Billboard advertising rentals in Benton County including local market research. Detailed breakdowns of Benton ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Benton County. 

 Frequently Asked Questions 

Billboards in Benton price out anywhere from $321 per 4 weeks for smaller posters to as much as $4,973 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Washington billboards. Fabrication costs ~$850. If you rent a billboard in Benton County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Benton County ooh pricing

Take a look at our Benton ooh market research by city below. Dollar for dollar, ooh advertisements in Benton are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Benton

Big and small

Washington 4-week Median Advertising Cost of Bulletins Average Price: $2,567

Bulletins in Benton

The largest outdoor media in Washington, Bulletins prices start at $1,123 and go up to $4,412, depending on location.

Washington OOH Average Price: $2,537

Digital Billboards in Benton County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,540 up to $5,255 for premium Washington outdoor ad space.

Advertising on Buses in WashingtonAverage Price: $553

Bus Panels in Benton, WA

Bus panels come in 4 standard sizes, the smallest size costs $392 while the largest full side panel displays can cost as much as $659 every 4 weeks.

Washington Advertising PostersAverage Price: $784

Posters Advertising in Benton

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $595 while some locations can cost $946.

What did people do after seeing Benton billboards?

We conducted an outdoor advertising survey throughout the major cities in Benton County, WA. Conducted from Kennewick to Richland to West Richland to Prosser to Benton City, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,106 people in these Benton cities about their own personal experiences with outdoor advertising.

Have you ever... KennewickRichlandWest RichlandProsserBenton City
Discussed billboard ads you've seen with friends or family 45% 44% 28% 29% 27%
Recommended the advertiser to others 4% 8% 10% 10% 3%
Attended a local event because of a billboard 6% 9% 6% 13% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 27% 28% 26% 13% 26%
Made a purchase at the business advertised 15% 14% 14% 12% 20%
Watched event on television because of a billboard 12% 12% 12% 11% 13%
Tuned in to the radio station featured on a billboard 20% 5% 18% 7% 10%
Visited an advertiser website because of billboards 13% 12% 17% 18% 14%
Googled or otherwise searched online for more details about the message 12% 25% 15% 23% 24%
Googled or otherwise searched online for more details about the advertiser 17% 11% 16% 11% 14%
Accessed a coupon on a billboard from your mobile device 8% 8% 5% 6% 8%

The Washington counties surrounding Benton cover a lot of area as well. If you're exclusively seeking billboards in Benton County, the cities of Richland, West Richland, and Prosser will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Benton Billboards

How people FEEL about billboard advertising in Benton County?

The table below represents responses to questions from 997 people about consumer attitudes towards outdoor advertisements in Benton County, WA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Washington.

I feel that billboards KennewickRichlandWest RichlandProsserBenton City
Are a COOL way to advertise. 70% 78% 71% 71% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 62% 58% 74% 57% 56%
Are a good way to LEARN about SALES and EVENTS 58% 56% 69% 55% 61%
Often catch my ATTENTION 74% 83% 82% 85% 71%
Advertisements on digital billboards stand out more than advertisements online. 66% 65% 69% 70% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 40% 40% 37% 39% 39%
Make the city look more MODERN. 69% 74% 65% 69%
..Are visually APPEALING 78% 63% 72% 66% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 88% 77% 90% 84%
Are an effective way to alert the community about MISSING CHILDREN. 88% 91% 91% 88% 84%
Provide CURRENT and RELEVANT information. 65% 78% 83% 81% 74%