Out-of-Home Advertising in Portage County, OH

Billboard advertising rentals in Portage County including local market research. Detailed breakdowns of Portage ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Portage County. 

 Frequently Asked Questions 

Billboards in Portage price out anywhere from $368 per 4 weeks for smaller posters to as much as $5,697 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Ohio billboards. Fabrication costs ~$850. If you rent a billboard in Portage County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Portage County ooh pricing

Take a look at our Portage ooh market research by city below. Dollar for dollar, ooh advertisements in Portage are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Portage

Big and small

Ohio 4-week Median Advertising Cost of Bulletins Average Price: $2,940

Bulletins in Portage

The largest outdoor media in Ohio, Bulletins prices start at $1,286 and go up to $5,054, depending on location.

Ohio OOH Average Price: $2,387

Digital Billboards in Portage County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,449 up to $4,944 for premium Ohio outdoor ad space.

Advertising on Buses in OhioAverage Price: $548

Bus Panels in Portage, OH

Bus panels come in 4 standard sizes, the smallest size costs $388 while the largest full side panel displays can cost as much as $654 every 4 weeks.

Ohio Advertising PostersAverage Price: $729

Posters Advertising in Portage

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $553 while some locations can cost $879.

What did people do after seeing Portage billboards?

We conducted an outdoor advertising survey throughout the major cities in Portage County, OH. Conducted from Kent to Streetsboro to Aurora to Ravenna to Atwater, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,097 people in these Portage cities about their own personal experiences with outdoor advertising.

Have you ever... KentStreetsboroAuroraRavennaAtwater
Discussed billboard ads you've seen with friends or family 40% 44% 29% 43% 28%
Recommended the advertiser to others 12% 6% 9% 6% 12%
Attended a local event because of a billboard 6% 15% 11% 11% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 19% 15% 10% 26% 11%
Made a purchase at the business advertised 20% 15% 10% 20% 18%
Watched event on television because of a billboard 14% 13% 17% 14% 10%
Tuned in to the radio station featured on a billboard 19% 19% 17% 7% 5%
Visited an advertiser website because of billboards 22% 12% 21% 16% 16%
Googled or otherwise searched online for more details about the message 17% 22% 13% 26% 20%
Googled or otherwise searched online for more details about the advertiser 15% 14% 11% 15% 16%
Accessed a coupon on a billboard from your mobile device 8% 7% 8% 7% 12%

The Ohio counties surrounding Portage cover a lot of area as well. If you're exclusively seeking billboards in Portage County, the cities of Streetsboro, Aurora, and Ravenna will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Portage Billboards

How people FEEL about billboard advertising in Portage County?

The table below represents responses to questions from 938 people about consumer attitudes towards outdoor advertisements in Portage County, OH. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Ohio.

I feel that billboards KentStreetsboroAuroraRavennaAtwater
Are a COOL way to advertise. 69% 78% 71% 70% 68%
Are a good way to LEARN about NEW BUSINESSES in the area 61% 56% 61% 64% 65%
Are a good way to LEARN about SALES and EVENTS 61% 66% 68% 52% 54%
Often catch my ATTENTION 81% 75% 70% 78% 73%
Advertisements on digital billboards stand out more than advertisements online. 75% 74% 76% 69% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 51% 38% 47% 53% 50%
Make the city look more MODERN. 68% 65% 63% 73%
..Are visually APPEALING 71% 62% 64% 69% 70%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 81% 87% 80% 88%
Are an effective way to alert the community about MISSING CHILDREN. 84% 86% 90% 93% 85%
Provide CURRENT and RELEVANT information. 79% 61% 63% 82% 79%