Out-of-Home Advertising in Lafayette County, LA

Billboard advertising rentals in Lafayette County including local market research. Detailed breakdowns of Lafayette ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Lafayette County. 

 Frequently Asked Questions 

Billboards in Lafayette price out anywhere from $341 per 4 weeks for smaller posters to as much as $5,293 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Louisiana billboards. Fabrication costs ~$850. If you rent a billboard in Lafayette County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Lafayette County ooh pricing

Take a look at our Lafayette ooh market research by city below. Dollar for dollar, ooh advertisements in Lafayette are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Lafayette

Big and small

Louisiana 4-week Median Advertising Cost of Bulletins Average Price: $2,732

Bulletins in Lafayette

The largest outdoor media in Louisiana, Bulletins prices start at $1,195 and go up to $4,695, depending on location.

Louisiana OOH Average Price: $2,438

Digital Billboards in Lafayette County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,480 up to $5,051 for premium Louisiana outdoor ad space.

Advertising on Buses in LouisianaAverage Price: $585

Bus Panels in Lafayette, LA

Bus panels come in 4 standard sizes, the smallest size costs $414 while the largest full side panel displays can cost as much as $697 every 4 weeks.

Louisiana Advertising PostersAverage Price: $769

Posters Advertising in Lafayette

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $583 while some locations can cost $927.

What did people do after seeing Lafayette billboards?

We conducted an outdoor advertising survey throughout the major cities in Lafayette County, LA. Conducted from Lafayette to Youngsville to Scott to Broussard to Carencro, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,170 people in these Lafayette cities about their own personal experiences with outdoor advertising.

Have you ever... LafayetteYoungsvilleScottBroussardCarencro
Discussed billboard ads you've seen with friends or family 39% 27% 38% 35% 26%
Recommended the advertiser to others 11% 11% 12% 3% 5%
Attended a local event because of a billboard 5% 5% 9% 13% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 14% 31% 20% 27% 13%
Made a purchase at the business advertised 21% 14% 12% 21% 17%
Watched event on television because of a billboard 14% 17% 11% 16% 10%
Tuned in to the radio station featured on a billboard 6% 5% 18% 13% 11%
Visited an advertiser website because of billboards 14% 17% 19% 12% 15%
Googled or otherwise searched online for more details about the message 19% 13% 11% 17% 21%
Googled or otherwise searched online for more details about the advertiser 15% 13% 19% 13% 11%
Accessed a coupon on a billboard from your mobile device 11% 8% 7% 12% 11%

The Louisiana counties surrounding Lafayette cover a lot of area as well. If you're exclusively seeking billboards in Lafayette County, the cities of Youngsville, Scott, and Broussard will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Lafayette Billboards

How people FEEL about billboard advertising in Lafayette County?

The table below represents responses to questions from 958 people about consumer attitudes towards outdoor advertisements in Lafayette County, LA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Louisiana.

I feel that billboards LafayetteYoungsvilleScottBroussardCarencro
Are a COOL way to advertise. 77% 77% 71% 74% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 62% 63% 74% 68%
Are a good way to LEARN about SALES and EVENTS 56% 68% 66% 62% 53%
Often catch my ATTENTION 77% 73% 84% 69% 82%
Advertisements on digital billboards stand out more than advertisements online. 73% 65% 65% 76% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 54% 43% 48% 38%
Make the city look more MODERN. 73% 74% 70% 66%
..Are visually APPEALING 62% 71% 61% 69% 72%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 82% 78% 83% 78%
Are an effective way to alert the community about MISSING CHILDREN. 84% 86% 86% 84% 91%
Provide CURRENT and RELEVANT information. 62% 70% 61% 68% 75%