Out-of-Home Advertising in Bossier County, LA

Billboard advertising rentals in Bossier County including local market research. Detailed breakdowns of Bossier ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Bossier County. 

 Frequently Asked Questions 

Billboards in Bossier price out anywhere from $400 per 4 weeks for smaller posters to as much as $6,199 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Louisiana billboards. Fabrication costs ~$850. If you rent a billboard in Bossier County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Bossier County ooh pricing

Take a look at our Bossier ooh market research by city below. Dollar for dollar, ooh advertisements in Bossier are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Bossier

Big and small

Louisiana 4-week Median Advertising Cost of Bulletins Average Price: $3,200

Bulletins in Bossier

The largest outdoor media in Louisiana, Bulletins prices start at $1,400 and go up to $5,499, depending on location.

Louisiana OOH Average Price: $2,311

Digital Billboards in Bossier County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,403 up to $4,787 for premium Louisiana outdoor ad space.

Advertising on Buses in LouisianaAverage Price: $572

Bus Panels in Bossier, LA

Bus panels come in 4 standard sizes, the smallest size costs $405 while the largest full side panel displays can cost as much as $681 every 4 weeks.

Louisiana Advertising PostersAverage Price: $839

Posters Advertising in Bossier

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $636 while some locations can cost $1,011.

What did people do after seeing Bossier billboards?

We conducted an outdoor advertising survey throughout the major cities in Bossier County, LA. Conducted from Bossier City to Elm Grove to Haughton to Benton to Princeton, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,143 people in these Bossier cities about their own personal experiences with outdoor advertising.

Have you ever... Bossier CityElm GroveHaughtonBentonPrinceton
Discussed billboard ads you've seen with friends or family 30% 44% 40% 35% 33%
Recommended the advertiser to others 9% 7% 8% 10% 3%
Attended a local event because of a billboard 10% 10% 14% 6% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 11% 23% 15% 14%
Made a purchase at the business advertised 11% 11% 12% 12% 18%
Watched event on television because of a billboard 16% 15% 17% 14% 10%
Tuned in to the radio station featured on a billboard 10% 12% 16% 11% 13%
Visited an advertiser website because of billboards 13% 10% 13% 11% 23%
Googled or otherwise searched online for more details about the message 15% 14% 11% 22% 26%
Googled or otherwise searched online for more details about the advertiser 14% 17% 16% 18% 13%
Accessed a coupon on a billboard from your mobile device 11% 5% 10% 11% 5%

The Louisiana counties surrounding Bossier cover a lot of area as well. If you're exclusively seeking billboards in Bossier County, the cities of Elm Grove, Haughton, and Benton will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Bossier Billboards

How people FEEL about billboard advertising in Bossier County?

The table below represents responses to questions from 908 people about consumer attitudes towards outdoor advertisements in Bossier County, LA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Louisiana.

I feel that billboards Bossier CityElm GroveHaughtonBentonPrinceton
Are a COOL way to advertise. 66% 70% 79% 79% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 55% 68% 75% 61% 69%
Are a good way to LEARN about SALES and EVENTS 68% 66% 52% 64% 52%
Often catch my ATTENTION 68% 79% 74% 80% 80%
Advertisements on digital billboards stand out more than advertisements online. 69% 67% 75% 72% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 44% 50% 35% 42%
Make the city look more MODERN. 63% 64% 66% 63%
..Are visually APPEALING 73% 69% 71% 63% 78%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 89% 81% 77% 88%
Are an effective way to alert the community about MISSING CHILDREN. 89% 92% 89% 90% 90%
Provide CURRENT and RELEVANT information. 83% 81% 84% 73% 67%