Out-of-Home Advertising in Pope County, AR

Billboard advertising rentals in Pope County including local market research. Detailed breakdowns of Pope ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Pope County. 

 Frequently Asked Questions 

Billboards in Pope price out anywhere from $320 per 4 weeks for smaller posters to as much as $4,963 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Arkansas billboards. Fabrication costs ~$850. If you rent a billboard in Pope County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Pope County ooh pricing

Take a look at our Pope ooh market research by city below. Dollar for dollar, ooh advertisements in Pope are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Pope

Big and small

Arkansas 4-week Median Advertising Cost of Bulletins Average Price: $2,561

Bulletins in Pope

The largest outdoor media in Arkansas, Bulletins prices start at $1,121 and go up to $4,402, depending on location.

Arkansas OOH Average Price: $2,689

Digital Billboards in Pope County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,633 up to $5,571 for premium Arkansas outdoor ad space.

Advertising on Buses in ArkansasAverage Price: $529

Bus Panels in Pope, AR

Bus panels come in 4 standard sizes, the smallest size costs $375 while the largest full side panel displays can cost as much as $631 every 4 weeks.

Arkansas Advertising PostersAverage Price: $702

Posters Advertising in Pope

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $533 while some locations can cost $847.

What did people do after seeing Pope billboards?

We conducted an outdoor advertising survey throughout the major cities in Pope County, AR. Conducted from Russellville to Atkins to Pottsville to Dover to London, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,059 people in these Pope cities about their own personal experiences with outdoor advertising.

Have you ever... RussellvilleAtkinsPottsvilleDoverLondon
Discussed billboard ads you've seen with friends or family 30% 43% 36% 32% 42%
Recommended the advertiser to others 9% 12% 11% 3% 11%
Attended a local event because of a billboard 8% 11% 11% 5% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 30% 23% 12% 15% 23%
Made a purchase at the business advertised 15% 13% 10% 15% 20%
Watched event on television because of a billboard 12% 17% 11% 14% 15%
Tuned in to the radio station featured on a billboard 10% 9% 9% 9% 14%
Visited an advertiser website because of billboards 13% 23% 22% 17% 23%
Googled or otherwise searched online for more details about the message 10% 15% 21% 18% 21%
Googled or otherwise searched online for more details about the advertiser 11% 18% 13% 17% 12%
Accessed a coupon on a billboard from your mobile device 10% 12% 11% 8% 8%

The Arkansas counties surrounding Pope cover a lot of area as well. If you're exclusively seeking billboards in Pope County, the cities of Atkins, Pottsville, and Dover will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Pope Billboards

How people FEEL about billboard advertising in Pope County?

The table below represents responses to questions from 1,056 people about consumer attitudes towards outdoor advertisements in Pope County, AR. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Arkansas.

I feel that billboards RussellvilleAtkinsPottsvilleDoverLondon
Are a COOL way to advertise. 76% 76% 68% 79% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 66% 73% 64% 56% 69%
Are a good way to LEARN about SALES and EVENTS 61% 57% 62% 57% 58%
Often catch my ATTENTION 85% 81% 79% 80% 72%
Advertisements on digital billboards stand out more than advertisements online. 65% 69% 76% 66% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 35% 40% 52% 44% 45%
Make the city look more MODERN. 70% 66% 73% 63%
..Are visually APPEALING 63% 75% 67% 62% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 83% 82% 90% 87%
Are an effective way to alert the community about MISSING CHILDREN. 93% 92% 91% 86% 85%
Provide CURRENT and RELEVANT information. 83% 81% 71% 74% 76%