Out-of-Home Advertising in Miller County, AR

Billboard advertising rentals in Miller County including local market research. Detailed breakdowns of Miller ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Miller County. 

 Frequently Asked Questions 

Billboards in Miller price out anywhere from $378 per 4 weeks for smaller posters to as much as $5,856 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Arkansas billboards. Fabrication costs ~$850. If you rent a billboard in Miller County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Miller County ooh pricing

Take a look at our Miller ooh market research by city below. Dollar for dollar, ooh advertisements in Miller are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Miller

Big and small

Arkansas 4-week Median Advertising Cost of Bulletins Average Price: $3,022

Bulletins in Miller

The largest outdoor media in Arkansas, Bulletins prices start at $1,322 and go up to $5,195, depending on location.

Arkansas OOH Digital BillboardsAverage Price: $2,486

Digital Billboards in Miller County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,510 up to $5,150 for premium Arkansas outdoor ad space.

Advertising on Buses in ArkansasAverage Price: $487

Bus Panels in Miller, AR

Bus panels come in 4 standard sizes, the smallest size costs $345 while the largest full side panel displays can cost as much as $580 every 4 weeks.

Arkansas Advertising PostersAverage Price: $699

Posters Advertising in Miller

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $531 while some locations can cost $843.

What did people do after seeing Miller billboards?

We conducted an outdoor advertising survey throughout the major cities in Miller County, AR. Conducted from Texarkana to Doddridge to Fouke to Garland City to Little Rock, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 974 people in these Miller cities about their own personal experiences with outdoor advertising.

Have you ever... TexarkanaDoddridgeFoukeGarland CityLittle Rock
Discussed billboard ads you've seen with friends or family 30% 44% 26% 35% 37%
Recommended the advertiser to others 10% 12% 12% 6% 5%
Attended a local event because of a billboard 13% 10% 6% 8% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 13% 20% 24% 20%
Made a purchase at the business advertised 13% 19% 11% 11% 10%
Watched event on television because of a billboard 14% 16% 17% 16% 18%
Tuned in to the radio station featured on a billboard 9% 18% 8% 14% 15%
Visited an advertiser website because of billboards 18% 22% 23% 24% 19%
Googled or otherwise searched online for more details about the message 15% 22% 21% 17% 25%
Googled or otherwise searched online for more details about the advertiser 12% 18% 11% 13% 12%
Accessed a coupon on a billboard from your mobile device 6% 8% 8% 7% 5%

The Arkansas counties surrounding Miller cover a lot of area as well. If you're exclusively seeking billboards in Miller County, the cities of Doddridge, Fouke, and Garland City will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Miller Billboards

How people FEEL about billboard advertising in Miller County?

The table below represents responses to questions from 977 people about consumer attitudes towards outdoor advertisements in Miller County, AR. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Arkansas.

I feel that billboards... TexarkanaDoddridgeFoukeGarland CityLittle Rock
Are a COOL way to advertise. 77% 73% 77% 65% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 57% 63% 60% 63% 56%
Are a good way to LEARN about SALES and EVENTS 69% 59% 65% 56% 62%
Often catch my ATTENTION 82% 81% 68% 73% 81%
Advertisements on digital billboards stand out more than advertisements online. 74% 70% 73% 76% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 41% 49% 39% 39%
Make the city look more MODERN. 74% 69% 63% 69%
..Are visually APPEALING 65% 78% 71% 73% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 87% 77% 82% 82%
Are an effective way to alert the community about MISSING CHILDREN. 90% 90% 89% 91% 86%
Provide CURRENT and RELEVANT information. 68% 84% 70% 82% 63%