Out-of-Home Advertising in Umatilla County, OR

Billboard advertising rentals in Umatilla County including local market research. Detailed breakdowns of Umatilla ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Umatilla County. 

 Frequently Asked Questions 

Billboards in Umatilla price out anywhere from $393 per 4 weeks for smaller posters to as much as $6,086 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Oregon billboards. Fabrication costs ~$850. If you rent a billboard in Umatilla County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Umatilla County ooh pricing

Take a look at our Umatilla ooh market research by city below. Dollar for dollar, ooh advertisements in Umatilla are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Umatilla

Big and small

Oregon 4-week Median Advertising Cost of Bulletins Average Price: $3,141

Bulletins in Umatilla

The largest outdoor media in Oregon, Bulletins prices start at $1,374 and go up to $5,398, depending on location.

Oregon OOH Average Price: $2,295

Digital Billboards in Umatilla County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,394 up to $4,754 for premium Oregon outdoor ad space.

Advertising on Buses in OregonAverage Price: $587

Bus Panels in Umatilla, OR

Bus panels come in 4 standard sizes, the smallest size costs $416 while the largest full side panel displays can cost as much as $700 every 4 weeks.

Oregon Advertising PostersAverage Price: $694

Posters Advertising in Umatilla

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $527 while some locations can cost $837.

What did people do after seeing Umatilla billboards?

We conducted an outdoor advertising survey throughout the major cities in Umatilla County, OR. Conducted from Hermiston to Pendleton to Umatilla to Milton Freewater to Stanfield, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,174 people in these Umatilla cities about their own personal experiences with outdoor advertising.

Have you ever... HermistonPendletonUmatillaMilton FreewaterStanfield
Discussed billboard ads you've seen with friends or family 39% 29% 37% 43% 27%
Recommended the advertiser to others 12% 5% 8% 10% 4%
Attended a local event because of a billboard 5% 6% 13% 8% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 19% 11% 13% 31% 14%
Made a purchase at the business advertised 19% 14% 16% 12% 21%
Watched event on television because of a billboard 11% 15% 18% 16% 13%
Tuned in to the radio station featured on a billboard 13% 16% 16% 7% 6%
Visited an advertiser website because of billboards 25% 15% 11% 19% 11%
Googled or otherwise searched online for more details about the message 27% 17% 20% 16% 13%
Googled or otherwise searched online for more details about the advertiser 17% 17% 17% 12% 19%
Accessed a coupon on a billboard from your mobile device 6% 9% 11% 9% 5%

The Oregon counties surrounding Umatilla cover a lot of area as well. If you're exclusively seeking billboards in Umatilla County, the cities of Pendleton, Umatilla, and Milton Freewater will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Umatilla Billboards

How people FEEL about billboard advertising in Umatilla County?

The table below represents responses to questions from 902 people about consumer attitudes towards outdoor advertisements in Umatilla County, OR. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Oregon.

I feel that billboards HermistonPendletonUmatillaMilton FreewaterStanfield
Are a COOL way to advertise. 79% 69% 66% 66% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 65% 66% 66% 73%
Are a good way to LEARN about SALES and EVENTS 62% 55% 65% 63% 68%
Often catch my ATTENTION 78% 74% 71% 78% 82%
Advertisements on digital billboards stand out more than advertisements online. 76% 67% 66% 75% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 49% 37% 37% 52%
Make the city look more MODERN. 65% 64% 71% 67%
..Are visually APPEALING 76% 74% 63% 78% 64%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 80% 89% 90% 79%
Are an effective way to alert the community about MISSING CHILDREN. 90% 91% 85% 91% 89%
Provide CURRENT and RELEVANT information. 74% 82% 78% 80% 67%