Out-of-Home Advertising in Williams County, ND

Billboard advertising rentals in Williams County including local market research. Detailed breakdowns of Williams ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Williams County. 

 Frequently Asked Questions 

Billboards in Williams price out anywhere from $369 per 4 weeks for smaller posters to as much as $5,717 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static North Dakota billboards. Fabrication costs ~$850. If you rent a billboard in Williams County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Williams County ooh pricing

Take a look at our Williams ooh market research by city below. Dollar for dollar, ooh advertisements in Williams are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Williams

Big and small

North Dakota 4-week Median Advertising Cost of Bulletins Average Price: $2,951

Bulletins in Williams

The largest outdoor media in North Dakota, Bulletins prices start at $1,291 and go up to $5,072, depending on location.

North Dakota OOH Average Price: $2,620

Digital Billboards in Williams County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,591 up to $5,427 for premium North Dakota outdoor ad space.

Advertising on Buses in North DakotaAverage Price: $511

Bus Panels in Williams, ND

Bus panels come in 4 standard sizes, the smallest size costs $362 while the largest full side panel displays can cost as much as $609 every 4 weeks.

North Dakota Advertising PostersAverage Price: $844

Posters Advertising in Williams

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $641 while some locations can cost $1,018.

What did people do after seeing Williams billboards?

We conducted an outdoor advertising survey throughout the major cities in Williams County, ND. Conducted from Williston to Tioga to Ray to Zahl to Mcgregor, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,023 people in these Williams cities about their own personal experiences with outdoor advertising.

Have you ever... WillistonTiogaRayZahlMcgregor
Discussed billboard ads you've seen with friends or family 29% 44% 30% 42% 32%
Recommended the advertiser to others 11% 11% 7% 9% 12%
Attended a local event because of a billboard 9% 9% 5% 9% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 27% 14% 12% 31% 22%
Made a purchase at the business advertised 12% 16% 18% 18% 17%
Watched event on television because of a billboard 15% 11% 14% 11% 18%
Tuned in to the radio station featured on a billboard 15% 7% 14% 19% 5%
Visited an advertiser website because of billboards 15% 21% 14% 24% 22%
Googled or otherwise searched online for more details about the message 24% 14% 14% 25% 12%
Googled or otherwise searched online for more details about the advertiser 16% 19% 15% 19% 12%
Accessed a coupon on a billboard from your mobile device 5% 10% 9% 7% 9%

The North Dakota counties surrounding Williams cover a lot of area as well. If you're exclusively seeking billboards in Williams County, the cities of Tioga, Ray, and Zahl will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Williams Billboards

How people FEEL about billboard advertising in Williams County?

The table below represents responses to questions from 1,029 people about consumer attitudes towards outdoor advertisements in Williams County, ND. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in North Dakota.

I feel that billboards WillistonTiogaRayZahlMcgregor
Are a COOL way to advertise. 79% 67% 74% 78% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 56% 71% 55% 62%
Are a good way to LEARN about SALES and EVENTS 65% 67% 64% 53% 56%
Often catch my ATTENTION 78% 72% 68% 83% 78%
Advertisements on digital billboards stand out more than advertisements online. 74% 68% 76% 76% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 44% 42% 54% 52% 47%
Make the city look more MODERN. 65% 68% 72% 62%
..Are visually APPEALING 73% 62% 68% 66% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 77% 86% 87% 86%
Are an effective way to alert the community about MISSING CHILDREN. 91% 85% 84% 89% 89%
Provide CURRENT and RELEVANT information. 63% 72% 62% 84% 62%