Out-of-Home Advertising in Cass County, ND

Billboard advertising rentals in Cass County including local market research. Detailed breakdowns of Cass ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Cass County. 

 Frequently Asked Questions 

Billboards in Cass price out anywhere from $366 per 4 weeks for smaller posters to as much as $5,673 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static North Dakota billboards. Fabrication costs ~$850. If you rent a billboard in Cass County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Cass County ooh pricing

Take a look at our Cass ooh market research by city below. Dollar for dollar, ooh advertisements in Cass are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Cass

Big and small

North Dakota 4-week Median Advertising Cost of Bulletins Average Price: $2,928

Bulletins in Cass

The largest outdoor media in North Dakota, Bulletins prices start at $1,281 and go up to $5,033, depending on location.

North Dakota OOH Average Price: $2,799

Digital Billboards in Cass County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,700 up to $5,798 for premium North Dakota outdoor ad space.

Advertising on Buses in North DakotaAverage Price: $511

Bus Panels in Cass, ND

Bus panels come in 4 standard sizes, the smallest size costs $362 while the largest full side panel displays can cost as much as $610 every 4 weeks.

North Dakota Advertising PostersAverage Price: $832

Posters Advertising in Cass

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $632 while some locations can cost $1,004.

What did people do after seeing Cass billboards?

We conducted an outdoor advertising survey throughout the major cities in Cass County, ND. Conducted from Fargo to West Fargo to Horace to Casselton to Wheatland, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,023 people in these Cass cities about their own personal experiences with outdoor advertising.

Have you ever... FargoWest FargoHoraceCasseltonWheatland
Discussed billboard ads you've seen with friends or family 30% 33% 39% 45% 43%
Recommended the advertiser to others 5% 9% 3% 6% 10%
Attended a local event because of a billboard 11% 5% 8% 16% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 29% 29% 20% 19% 13%
Made a purchase at the business advertised 17% 14% 13% 20% 14%
Watched event on television because of a billboard 17% 15% 10% 15% 17%
Tuned in to the radio station featured on a billboard 15% 20% 6% 6% 11%
Visited an advertiser website because of billboards 10% 21% 21% 22% 19%
Googled or otherwise searched online for more details about the message 10% 16% 15% 26% 19%
Googled or otherwise searched online for more details about the advertiser 14% 17% 14% 16% 19%
Accessed a coupon on a billboard from your mobile device 5% 8% 12% 6% 5%

The North Dakota counties surrounding Cass cover a lot of area as well. If you're exclusively seeking billboards in Cass County, the cities of West Fargo, Horace, and Casselton will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Cass Billboards

How people FEEL about billboard advertising in Cass County?

The table below represents responses to questions from 1,100 people about consumer attitudes towards outdoor advertisements in Cass County, ND. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in North Dakota.

I feel that billboards FargoWest FargoHoraceCasseltonWheatland
Are a COOL way to advertise. 69% 65% 66% 65% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 70% 70% 55% 55% 65%
Are a good way to LEARN about SALES and EVENTS 68% 60% 69% 54% 61%
Often catch my ATTENTION 73% 71% 84% 85% 79%
Advertisements on digital billboards stand out more than advertisements online. 71% 76% 75% 72% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 41% 49% 37% 37%
Make the city look more MODERN. 72% 68% 69% 70%
..Are visually APPEALING 67% 65% 64% 69% 61%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 87% 77% 83% 77%
Are an effective way to alert the community about MISSING CHILDREN. 87% 85% 90% 89% 90%
Provide CURRENT and RELEVANT information. 78% 80% 60% 83% 67%