Out-of-Home Advertising in Shelby County, KY

Billboard advertising rentals in Shelby County including local market research. Detailed breakdowns of Shelby ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Shelby County. 

 Frequently Asked Questions 

Billboards in Shelby price out anywhere from $343 per 4 weeks for smaller posters to as much as $5,318 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Kentucky billboards. Fabrication costs ~$850. If you rent a billboard in Shelby County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Shelby County ooh pricing

Take a look at our Shelby ooh market research by city below. Dollar for dollar, ooh advertisements in Shelby are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Shelby

Big and small

Kentucky 4-week Median Advertising Cost of Bulletins Average Price: $2,745

Bulletins in Shelby

The largest outdoor media in Kentucky, Bulletins prices start at $1,201 and go up to $4,718, depending on location.

Kentucky OOH Average Price: $2,541

Digital Billboards in Shelby County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,543 up to $5,264 for premium Kentucky outdoor ad space.

Advertising on Buses in KentuckyAverage Price: $527

Bus Panels in Shelby, KY

Bus panels come in 4 standard sizes, the smallest size costs $373 while the largest full side panel displays can cost as much as $628 every 4 weeks.

Kentucky Advertising PostersAverage Price: $840

Posters Advertising in Shelby

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $637 while some locations can cost $1,013.

What did people do after seeing Shelby billboards?

We conducted an outdoor advertising survey throughout the major cities in Shelby County, KY. Conducted from Shelbyville to Simpsonville to Waddy to Bagdad to Finchville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,054 people in these Shelby cities about their own personal experiences with outdoor advertising.

Have you ever... ShelbyvilleSimpsonvilleWaddyBagdadFinchville
Discussed billboard ads you've seen with friends or family 42% 34% 29% 43% 42%
Recommended the advertiser to others 5% 7% 9% 7% 4%
Attended a local event because of a billboard 10% 7% 16% 13% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 24% 31% 12% 27% 19%
Made a purchase at the business advertised 20% 12% 16% 10% 15%
Watched event on television because of a billboard 16% 17% 18% 13% 18%
Tuned in to the radio station featured on a billboard 12% 18% 5% 7% 7%
Visited an advertiser website because of billboards 11% 22% 10% 11% 18%
Googled or otherwise searched online for more details about the message 26% 24% 17% 21% 15%
Googled or otherwise searched online for more details about the advertiser 16% 13% 13% 11% 11%
Accessed a coupon on a billboard from your mobile device 9% 9% 7% 12% 7%

The Kentucky counties surrounding Shelby cover a lot of area as well. If you're exclusively seeking billboards in Shelby County, the cities of Simpsonville, Waddy, and Bagdad will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Shelby Billboards

How people FEEL about billboard advertising in Shelby County?

The table below represents responses to questions from 998 people about consumer attitudes towards outdoor advertisements in Shelby County, KY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Kentucky.

I feel that billboards ShelbyvilleSimpsonvilleWaddyBagdadFinchville
Are a COOL way to advertise. 65% 71% 65% 72% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 57% 59% 63% 62% 58%
Are a good way to LEARN about SALES and EVENTS 64% 69% 62% 58% 52%
Often catch my ATTENTION 85% 78% 70% 78% 70%
Advertisements on digital billboards stand out more than advertisements online. 66% 76% 65% 65% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 44% 50% 35% 54%
Make the city look more MODERN. 73% 73% 67% 67%
..Are visually APPEALING 67% 64% 62% 71% 66%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 82% 84% 86% 89%
Are an effective way to alert the community about MISSING CHILDREN. 84% 87% 93% 89% 91%
Provide CURRENT and RELEVANT information. 75% 62% 85% 77% 73%