Out-of-Home Advertising in Fayette County, KY

Billboard advertising rentals in Fayette County including local market research. Detailed breakdowns of Fayette ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Fayette County. 

 Frequently Asked Questions 

Billboards in Fayette price out anywhere from $400 per 4 weeks for smaller posters to as much as $6,192 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Kentucky billboards. Fabrication costs ~$850. If you rent a billboard in Fayette County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Fayette County ooh pricing

Take a look at our Fayette ooh market research by city below. Dollar for dollar, ooh advertisements in Fayette are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Fayette

Big and small

Kentucky 4-week Median Advertising Cost of Bulletins Average Price: $3,196

Bulletins in Fayette

The largest outdoor media in Kentucky, Bulletins prices start at $1,398 and go up to $5,493, depending on location.

Kentucky OOH Average Price: $2,262

Digital Billboards in Fayette County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,373 up to $4,685 for premium Kentucky outdoor ad space.

Advertising on Buses in KentuckyAverage Price: $500

Bus Panels in Fayette, KY

Bus panels come in 4 standard sizes, the smallest size costs $354 while the largest full side panel displays can cost as much as $596 every 4 weeks.

Kentucky Advertising PostersAverage Price: $687

Posters Advertising in Fayette

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $522 while some locations can cost $829.

What did people do after seeing Fayette billboards?

We conducted an outdoor advertising survey throughout the major cities in Fayette County, KY. Conducted from Lexington to Louisville to Bowling Green to Owensboro to Covington, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,001 people in these Fayette cities about their own personal experiences with outdoor advertising.

Have you ever... LexingtonLouisvilleBowling GreenOwensboroCovington
Discussed billboard ads you've seen with friends or family 36% 32% 28% 35% 28%
Recommended the advertiser to others 8% 6% 4% 3% 7%
Attended a local event because of a billboard 9% 6% 15% 11% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 26% 20% 18% 31% 18%
Made a purchase at the business advertised 10% 10% 15% 12% 21%
Watched event on television because of a billboard 12% 11% 14% 10% 17%
Tuned in to the radio station featured on a billboard 14% 12% 20% 8% 7%
Visited an advertiser website because of billboards 23% 11% 21% 18% 22%
Googled or otherwise searched online for more details about the message 20% 25% 10% 23% 27%
Googled or otherwise searched online for more details about the advertiser 16% 12% 18% 11% 14%
Accessed a coupon on a billboard from your mobile device 9% 11% 12% 9% 9%

The Kentucky counties surrounding Fayette cover a lot of area as well. If you're exclusively seeking billboards in Fayette County, the cities of Louisville, Bowling Green, and Owensboro will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Fayette Billboards

How people FEEL about billboard advertising in Fayette County?

The table below represents responses to questions from 888 people about consumer attitudes towards outdoor advertisements in Fayette County, KY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Kentucky.

I feel that billboards LexingtonLouisvilleBowling GreenOwensboroCovington
Are a COOL way to advertise. 73% 78% 77% 66% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 55% 68% 75% 70%
Are a good way to LEARN about SALES and EVENTS 53% 57% 53% 67% 68%
Often catch my ATTENTION 68% 74% 69% 85% 72%
Advertisements on digital billboards stand out more than advertisements online. 68% 72% 72% 66% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 51% 43% 46% 53% 52%
Make the city look more MODERN. 62% 74% 63% 73%
..Are visually APPEALING 76% 61% 66% 72% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 88% 87% 87% 80%
Are an effective way to alert the community about MISSING CHILDREN. 88% 85% 84% 89% 92%
Provide CURRENT and RELEVANT information. 78% 83% 77% 65% 85%