Out-of-Home Advertising in Fairfield County, CT

Billboard advertising rentals in Fairfield County including local market research. Detailed breakdowns of Fairfield ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Fairfield County. 

 Frequently Asked Questions 

Billboards in Fairfield price out anywhere from $349 per 4 weeks for smaller posters to as much as $5,416 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Connecticut billboards. Fabrication costs ~$850. If you rent a billboard in Fairfield County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Fairfield County ooh pricing

Take a look at our Fairfield ooh market research by city below. Dollar for dollar, ooh advertisements in Fairfield are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Fairfield

Big and small

Connecticut 4-week Median Advertising Cost of Bulletins Average Price: $2,795

Bulletins in Fairfield

The largest outdoor media in Connecticut, Bulletins prices start at $1,223 and go up to $4,804, depending on location.

Connecticut OOH Average Price: $2,733

Digital Billboards in Fairfield County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,659 up to $5,661 for premium Connecticut outdoor ad space.

Advertising on Buses in ConnecticutAverage Price: $548

Bus Panels in Fairfield, CT

Bus panels come in 4 standard sizes, the smallest size costs $388 while the largest full side panel displays can cost as much as $653 every 4 weeks.

Connecticut Advertising PostersAverage Price: $842

Posters Advertising in Fairfield

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $639 while some locations can cost $1,016.

What did people do after seeing Fairfield billboards?

We conducted an outdoor advertising survey throughout the major cities in Fairfield County, CT. Conducted from Bridgeport to Stamford to Norwalk to Danbury to Greenwich, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,095 people in these Fairfield cities about their own personal experiences with outdoor advertising.

Have you ever... BridgeportStamfordNorwalkDanburyGreenwich
Discussed billboard ads you've seen with friends or family 27% 35% 31% 34% 27%
Recommended the advertiser to others 8% 8% 10% 5% 12%
Attended a local event because of a billboard 7% 11% 12% 10% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 24% 15% 12% 25%
Made a purchase at the business advertised 16% 17% 12% 17% 13%
Watched event on television because of a billboard 15% 18% 14% 16% 15%
Tuned in to the radio station featured on a billboard 13% 12% 6% 17% 18%
Visited an advertiser website because of billboards 13% 11% 23% 19% 19%
Googled or otherwise searched online for more details about the message 12% 23% 17% 12% 23%
Googled or otherwise searched online for more details about the advertiser 12% 16% 17% 17% 13%
Accessed a coupon on a billboard from your mobile device 12% 11% 6% 11% 9%

The Connecticut counties surrounding Fairfield cover a lot of area as well. If you're exclusively seeking billboards in Fairfield County, the cities of Stamford, Norwalk, and Danbury will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Fairfield Billboards

How people FEEL about billboard advertising in Fairfield County?

The table below represents responses to questions from 1,074 people about consumer attitudes towards outdoor advertisements in Fairfield County, CT. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Connecticut.

I feel that billboards BridgeportStamfordNorwalkDanburyGreenwich
Are a COOL way to advertise. 69% 76% 77% 79% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 55% 72% 57% 63%
Are a good way to LEARN about SALES and EVENTS 54% 66% 60% 63% 61%
Often catch my ATTENTION 80% 78% 76% 74% 68%
Advertisements on digital billboards stand out more than advertisements online. 75% 73% 73% 71% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 47% 40% 35% 35%
Make the city look more MODERN. 62% 65% 71% 72%
..Are visually APPEALING 77% 66% 76% 76% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 87% 86% 83% 89%
Are an effective way to alert the community about MISSING CHILDREN. 88% 87% 89% 92% 91%
Provide CURRENT and RELEVANT information. 75% 75% 79% 83% 72%