Out-of-Home Advertising in Merrimack County, NH

Billboard advertising rentals in Merrimack County including local market research. Detailed breakdowns of Merrimack ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Merrimack County. 

 Frequently Asked Questions 

Billboards in Merrimack price out anywhere from $398 per 4 weeks for smaller posters to as much as $6,172 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Hampshire billboards. Fabrication costs ~$850. If you rent a billboard in Merrimack County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Merrimack County ooh pricing

Take a look at our Merrimack ooh market research by city below. Dollar for dollar, ooh advertisements in Merrimack are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Merrimack

Big and small

New Hampshire 4-week Median Advertising Cost of Bulletins Average Price: $3,185

Bulletins in Merrimack

The largest outdoor media in New Hampshire, Bulletins prices start at $1,394 and go up to $5,475, depending on location.

New Hampshire OOH Average Price: $2,291

Digital Billboards in Merrimack County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,391 up to $4,747 for premium New Hampshire outdoor ad space.

Advertising on Buses in New HampshireAverage Price: $590

Bus Panels in Merrimack, NH

Bus panels come in 4 standard sizes, the smallest size costs $418 while the largest full side panel displays can cost as much as $703 every 4 weeks.

New Hampshire Advertising PostersAverage Price: $808

Posters Advertising in Merrimack

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $613 while some locations can cost $975.

What did people do after seeing Merrimack billboards?

We conducted an outdoor advertising survey throughout the major cities in Merrimack County, NH. Conducted from Concord to Hooksett to Franklin to Bow to Loudon, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,180 people in these Merrimack cities about their own personal experiences with outdoor advertising.

Have you ever... ConcordHooksettFranklinBowLoudon
Discussed billboard ads you've seen with friends or family 44% 41% 27% 27% 37%
Recommended the advertiser to others 3% 6% 7% 12% 5%
Attended a local event because of a billboard 15% 14% 16% 8% 15%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 11% 16% 13% 24% 20%
Made a purchase at the business advertised 18% 20% 10% 15% 18%
Watched event on television because of a billboard 15% 13% 17% 12% 14%
Tuned in to the radio station featured on a billboard 18% 11% 5% 6% 14%
Visited an advertiser website because of billboards 14% 22% 11% 17% 21%
Googled or otherwise searched online for more details about the message 14% 21% 17% 19% 13%
Googled or otherwise searched online for more details about the advertiser 12% 15% 17% 17% 16%
Accessed a coupon on a billboard from your mobile device 7% 5% 12% 12% 5%

The New Hampshire counties surrounding Merrimack cover a lot of area as well. If you're exclusively seeking billboards in Merrimack County, the cities of Hooksett, Franklin, and Bow will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Merrimack Billboards

How people FEEL about billboard advertising in Merrimack County?

The table below represents responses to questions from 900 people about consumer attitudes towards outdoor advertisements in Merrimack County, NH. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Hampshire.

I feel that billboards ConcordHooksettFranklinBowLoudon
Are a COOL way to advertise. 67% 68% 73% 70% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 59% 70% 66% 74%
Are a good way to LEARN about SALES and EVENTS 57% 53% 52% 53% 69%
Often catch my ATTENTION 85% 83% 85% 77% 80%
Advertisements on digital billboards stand out more than advertisements online. 69% 72% 70% 68% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 35% 39% 46% 39%
Make the city look more MODERN. 67% 64% 73% 73%
..Are visually APPEALING 69% 63% 64% 61% 71%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 89% 84% 89% 82%
Are an effective way to alert the community about MISSING CHILDREN. 85% 88% 86% 86% 92%
Provide CURRENT and RELEVANT information. 73% 78% 82% 82% 68%