Out-of-Home Advertising in Dukes County, MA

Billboard advertising rentals in Dukes County including local market research. Detailed breakdowns of Dukes ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dukes County. 

 Frequently Asked Questions 

Billboards in Dukes price out anywhere from $356 per 4 weeks for smaller posters to as much as $5,513 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Massachusetts billboards. Fabrication costs ~$850. If you rent a billboard in Dukes County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dukes County ooh pricing

Take a look at our Dukes ooh market research by city below. Dollar for dollar, ooh advertisements in Dukes are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dukes

Big and small

Massachusetts 4-week Median Advertising Cost of Bulletins Average Price: $2,846

Bulletins in Dukes

The largest outdoor media in Massachusetts, Bulletins prices start at $1,245 and go up to $4,891, depending on location.

Massachusetts OOH Average Price: $2,689

Digital Billboards in Dukes County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,632 up to $5,570 for premium Massachusetts outdoor ad space.

Advertising on Buses in MassachusettsAverage Price: $599

Bus Panels in Dukes, MA

Bus panels come in 4 standard sizes, the smallest size costs $424 while the largest full side panel displays can cost as much as $714 every 4 weeks.

Massachusetts Advertising PostersAverage Price: $767

Posters Advertising in Dukes

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $582 while some locations can cost $925.

What did people do after seeing Dukes billboards?

We conducted an outdoor advertising survey throughout the major cities in Dukes County, MA. Conducted from Vineyard Haven to Edgartown to West Tisbury to Chilmark to Cuttyhunk, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,198 people in these Dukes cities about their own personal experiences with outdoor advertising.

Have you ever... Vineyard HavenEdgartownWest TisburyChilmarkCuttyhunk
Discussed billboard ads you've seen with friends or family 27% 41% 34% 28% 43%
Recommended the advertiser to others 10% 9% 10% 3% 12%
Attended a local event because of a billboard 7% 15% 15% 5% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 29% 19% 26% 19%
Made a purchase at the business advertised 16% 17% 18% 20% 18%
Watched event on television because of a billboard 16% 17% 17% 10% 17%
Tuned in to the radio station featured on a billboard 15% 12% 15% 16% 20%
Visited an advertiser website because of billboards 11% 24% 23% 20% 17%
Googled or otherwise searched online for more details about the message 17% 19% 27% 14% 19%
Googled or otherwise searched online for more details about the advertiser 14% 14% 14% 11% 18%
Accessed a coupon on a billboard from your mobile device 12% 9% 9% 5% 8%

The Massachusetts counties surrounding Dukes cover a lot of area as well. If you're exclusively seeking billboards in Dukes County, the cities of Edgartown, West Tisbury, and Chilmark will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dukes Billboards

How people FEEL about billboard advertising in Dukes County?

The table below represents responses to questions from 1,056 people about consumer attitudes towards outdoor advertisements in Dukes County, MA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Massachusetts.

I feel that billboards Vineyard HavenEdgartownWest TisburyChilmarkCuttyhunk
Are a COOL way to advertise. 68% 77% 72% 71% 68%
Are a good way to LEARN about NEW BUSINESSES in the area 62% 65% 70% 70% 58%
Are a good way to LEARN about SALES and EVENTS 54% 57% 60% 62% 68%
Often catch my ATTENTION 72% 77% 85% 79% 79%
Advertisements on digital billboards stand out more than advertisements online. 65% 73% 76% 71% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 37% 37% 49% 47% 35%
Make the city look more MODERN. 62% 62% 67% 66%
..Are visually APPEALING 72% 72% 70% 70% 65%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 77% 81% 80% 81%
Are an effective way to alert the community about MISSING CHILDREN. 84% 85% 84% 85% 88%
Provide CURRENT and RELEVANT information. 64% 78% 72% 62% 84%