Out-of-Home Advertising in Dougherty County, GA

Billboard advertising rentals in Dougherty County including local market research. Detailed breakdowns of Dougherty ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dougherty County. 

 Frequently Asked Questions 

Billboards in Dougherty price out anywhere from $335 per 4 weeks for smaller posters to as much as $5,187 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Georgia billboards. Fabrication costs ~$850. If you rent a billboard in Dougherty County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dougherty County ooh pricing

Take a look at our Dougherty ooh market research by city below. Dollar for dollar, ooh advertisements in Dougherty are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dougherty

Big and small

Georgia 4-week Median Advertising Cost of Bulletins Average Price: $2,677

Bulletins in Dougherty

The largest outdoor media in Georgia, Bulletins prices start at $1,171 and go up to $4,602, depending on location.

Georgia OOH Average Price: $2,387

Digital Billboards in Dougherty County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,449 up to $4,944 for premium Georgia outdoor ad space.

Advertising on Buses in GeorgiaAverage Price: $500

Bus Panels in Dougherty, GA

Bus panels come in 4 standard sizes, the smallest size costs $354 while the largest full side panel displays can cost as much as $596 every 4 weeks.

Georgia Advertising PostersAverage Price: $770

Posters Advertising in Dougherty

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $584 while some locations can cost $929.

What did people do after seeing Dougherty billboards?

We conducted an outdoor advertising survey throughout the major cities in Dougherty County, GA. Conducted from Atlanta to Columbus to Augusta to Savannah to Sandy Springs, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,001 people in these Dougherty cities about their own personal experiences with outdoor advertising.

Have you ever... AtlantaColumbusAugustaSavannahSandy Springs
Discussed billboard ads you've seen with friends or family 26% 44% 45% 32% 39%
Recommended the advertiser to others 6% 5% 3% 11% 11%
Attended a local event because of a billboard 12% 16% 13% 10% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 11% 28% 31% 25%
Made a purchase at the business advertised 12% 12% 15% 10% 10%
Watched event on television because of a billboard 10% 17% 14% 16% 12%
Tuned in to the radio station featured on a billboard 16% 10% 17% 17% 16%
Visited an advertiser website because of billboards 18% 20% 12% 16% 12%
Googled or otherwise searched online for more details about the message 11% 21% 26% 21% 10%
Googled or otherwise searched online for more details about the advertiser 16% 11% 15% 14% 19%
Accessed a coupon on a billboard from your mobile device 6% 9% 5% 12% 11%

The Georgia counties surrounding Dougherty cover a lot of area as well. If you're exclusively seeking billboards in Dougherty County, the cities of Columbus, Augusta, and Savannah will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dougherty Billboards

How people FEEL about billboard advertising in Dougherty County?

The table below represents responses to questions from 938 people about consumer attitudes towards outdoor advertisements in Dougherty County, GA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Georgia.

I feel that billboards AtlantaColumbusAugustaSavannahSandy Springs
Are a COOL way to advertise. 65% 69% 78% 76% 65%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 60% 75% 62% 57%
Are a good way to LEARN about SALES and EVENTS 54% 61% 54% 62% 54%
Often catch my ATTENTION 71% 76% 72% 74% 74%
Advertisements on digital billboards stand out more than advertisements online. 75% 71% 73% 71% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 45% 50% 42% 49%
Make the city look more MODERN. 63% 69% 63% 70%
..Are visually APPEALING 62% 67% 64% 78% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 77% 87% 89% 77%
Are an effective way to alert the community about MISSING CHILDREN. 85% 91% 88% 85% 93%
Provide CURRENT and RELEVANT information. 61% 61% 83% 70% 71%