Out-of-Home Advertising in Kent County, DE

Billboard advertising rentals in Kent County including local market research. Detailed breakdowns of Kent ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Kent County. 

 Frequently Asked Questions 

Billboards in Kent price out anywhere from $329 per 4 weeks for smaller posters to as much as $5,104 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Delaware billboards. Fabrication costs ~$850. If you rent a billboard in Kent County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Kent County ooh pricing

Take a look at our Kent ooh market research by city below. Dollar for dollar, ooh advertisements in Kent are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Kent

Big and small

Delaware 4-week Median Advertising Cost of Bulletins Average Price: $2,634

Bulletins in Kent

The largest outdoor media in Delaware, Bulletins prices start at $1,153 and go up to $4,528, depending on location.

Delaware OOH Average Price: $2,730

Digital Billboards in Kent County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,657 up to $5,654 for premium Delaware outdoor ad space.

Advertising on Buses in DelawareAverage Price: $564

Bus Panels in Kent, DE

Bus panels come in 4 standard sizes, the smallest size costs $399 while the largest full side panel displays can cost as much as $672 every 4 weeks.

Delaware Advertising PostersAverage Price: $728

Posters Advertising in Kent

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $552 while some locations can cost $877.

What did people do after seeing Kent billboards?

We conducted an outdoor advertising survey throughout the major cities in Kent County, DE. Conducted from Dover to Smyrna to Camden Wyoming to Harrington to Clayton, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,128 people in these Kent cities about their own personal experiences with outdoor advertising.

Have you ever... DoverSmyrnaCamden WyomingHarringtonClayton
Discussed billboard ads you've seen with friends or family 29% 30% 43% 44% 30%
Recommended the advertiser to others 7% 3% 3% 6% 5%
Attended a local event because of a billboard 12% 12% 14% 6% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 10% 15% 31% 30% 30%
Made a purchase at the business advertised 10% 12% 10% 21% 20%
Watched event on television because of a billboard 10% 15% 14% 18% 13%
Tuned in to the radio station featured on a billboard 13% 19% 8% 17% 8%
Visited an advertiser website because of billboards 22% 15% 24% 25% 25%
Googled or otherwise searched online for more details about the message 24% 19% 14% 15% 19%
Googled or otherwise searched online for more details about the advertiser 18% 12% 15% 17% 13%
Accessed a coupon on a billboard from your mobile device 8% 5% 6% 7% 9%

The Delaware counties surrounding Kent cover a lot of area as well. If you're exclusively seeking billboards in Kent County, the cities of Smyrna, Camden Wyoming, and Harrington will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Kent Billboards

How people FEEL about billboard advertising in Kent County?

The table below represents responses to questions from 1,072 people about consumer attitudes towards outdoor advertisements in Kent County, DE. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Delaware.

I feel that billboards DoverSmyrnaCamden WyomingHarringtonClayton
Are a COOL way to advertise. 78% 78% 72% 66% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 66% 60% 70% 61% 66%
Are a good way to LEARN about SALES and EVENTS 57% 56% 58% 60% 68%
Often catch my ATTENTION 77% 78% 70% 70% 72%
Advertisements on digital billboards stand out more than advertisements online. 71% 73% 75% 69% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 41% 47% 46% 46%
Make the city look more MODERN. 67% 66% 69% 67%
..Are visually APPEALING 62% 70% 78% 77% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 81% 84% 80% 79%
Are an effective way to alert the community about MISSING CHILDREN. 87% 90% 85% 91% 89%
Provide CURRENT and RELEVANT information. 77% 78% 80% 63% 78%

Counties in Delaware