Out-of-Home Advertising in Yuma County, AZ

Billboard advertising rentals in Yuma County including local market research. Detailed breakdowns of Yuma ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Yuma County. 

 Frequently Asked Questions 

Billboards in Yuma price out anywhere from $382 per 4 weeks for smaller posters to as much as $5,922 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Arizona billboards. Fabrication costs ~$850. If you rent a billboard in Yuma County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Yuma County ooh pricing

Take a look at our Yuma ooh market research by city below. Dollar for dollar, ooh advertisements in Yuma are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Yuma

Big and small

Arizona 4-week Median Advertising Cost of Bulletins Average Price: $3,056

Bulletins in Yuma

The largest outdoor media in Arizona, Bulletins prices start at $1,337 and go up to $5,253, depending on location.

Arizona OOH Average Price: $2,342

Digital Billboards in Yuma County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,422 up to $4,851 for premium Arizona outdoor ad space.

Advertising on Buses in ArizonaAverage Price: $516

Bus Panels in Yuma, AZ

Bus panels come in 4 standard sizes, the smallest size costs $365 while the largest full side panel displays can cost as much as $615 every 4 weeks.

Arizona Advertising PostersAverage Price: $812

Posters Advertising in Yuma

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $616 while some locations can cost $979.

What did people do after seeing Yuma billboards?

We conducted an outdoor advertising survey throughout the major cities in Yuma County, AZ. Conducted from Yuma to San Luis to Somerton to Wellton to Gadsden, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,032 people in these Yuma cities about their own personal experiences with outdoor advertising.

Have you ever... YumaSan LuisSomertonWelltonGadsden
Discussed billboard ads you've seen with friends or family 40% 40% 28% 42% 27%
Recommended the advertiser to others 7% 8% 9% 9% 11%
Attended a local event because of a billboard 15% 6% 13% 16% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 16% 30% 24% 15%
Made a purchase at the business advertised 13% 17% 15% 19% 11%
Watched event on television because of a billboard 16% 17% 15% 14% 12%
Tuned in to the radio station featured on a billboard 8% 8% 15% 15% 8%
Visited an advertiser website because of billboards 12% 24% 12% 11% 25%
Googled or otherwise searched online for more details about the message 20% 14% 14% 26% 15%
Googled or otherwise searched online for more details about the advertiser 12% 11% 17% 15% 11%
Accessed a coupon on a billboard from your mobile device 7% 11% 9% 10% 9%

The Arizona counties surrounding Yuma cover a lot of area as well. If you're exclusively seeking billboards in Yuma County, the cities of San Luis, Somerton, and Wellton will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Yuma Billboards

How people FEEL about billboard advertising in Yuma County?

The table below represents responses to questions from 920 people about consumer attitudes towards outdoor advertisements in Yuma County, AZ. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Arizona.

I feel that billboards YumaSan LuisSomertonWelltonGadsden
Are a COOL way to advertise. 77% 77% 65% 68% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 57% 68% 66% 58% 65%
Are a good way to LEARN about SALES and EVENTS 69% 59% 57% 67% 56%
Often catch my ATTENTION 81% 77% 72% 78% 72%
Advertisements on digital billboards stand out more than advertisements online. 69% 70% 71% 71% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 46% 36% 38% 38%
Make the city look more MODERN. 64% 67% 72% 73%
..Are visually APPEALING 63% 74% 76% 62% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 79% 81% 81% 86%
Are an effective way to alert the community about MISSING CHILDREN. 93% 90% 84% 89% 93%
Provide CURRENT and RELEVANT information. 77% 70% 73% 67% 71%