Out-of-Home Advertising Information Nationwide

Outdoor advertising costs by media type with market research and detailed breakdowns of ooh media by size, location, demographics, and cost. Decades of experience working throughout the United States creating successful billboard advertising campaigns. 

 Frequently Asked Questions 

Billboards typically range anywhere from $400/month for smaller posters to as much as $25,000/month for large digital billboards and spectacular displays. Graphic design, artwork, and billboard fabrication should all be factored in as well. If you're renting a static billboard, fabrication can cost anywhere from $650-$1000 for each rendering. This can get expensive for long-term advertisers which is why many turn to digital billboards.

Take a look at the ooh questions we asked consumers in the United States. We have included the largest states relevant to billboard advertising and outdoor media; California, New York, Nevada, Arizona, Texas. study. Based on our findings compared with other forms of advertising, out-of-home (OOH) advertisements are still one of the best ways to communicate your brand message. Our research also shows, however, that billboards are most effective when used in conjunction with other forms of advertising media (online, tv, etc.). Read more...

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If you have an in-house graphics design team that will be helpful, otherwise we have all the tools to help you create your advertisement. Let us know.

outdoor Media styles

Big and small

Bulletin Billboards


The largest outdoor media format, typically 96 sheet. Sizes vary slightly based on location and provider. Mostly positioned in close proximity to major roadways.

Digital Billboards

Digital Billboards

Rotating digital ads come in a variety of shapes and sizes. Typical ad space is leased in 8 seconds portions. Entire loops run every 64 seconds, on average.  

OOH Posters

Posters / Jr. Posters

Small panels located near bus shelters, transit stations, and shopping malls ideal for local advertisers with a small budget. 

Mobile Billboards

Mobile Billboard Displays

Bus panels, transit shelter advertisements, car wraps, and other moveable outdoor advertisements come in all shapes and sizes.

How effective is billboard advertising?

We conducted an outdoor advertising survey throughout the United States. In the table below, we have included results from to New York and California and everywhere in between, actions taken based on outdoor media varies somewhat throughout these states. OOH Advertising in Illinois may produce different results from outdoor ads in Texas. Take a look at the questions we asked 9,233 people in these states about their own personal experiences with outdoor advertising.

Have you ever... New YorkCaliforniaIllinoisTexasPennsylvania
Discussed billboard ads you've seen with friends or family 34% 34% 36% 36% 38%
Recommended the advertiser to others 11% 8% 4% 6% 5%
Attended a local event because of a billboard 7% 11% 9% 16% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 14% 17% 18% 27%
Made a purchase at the business advertised 16% 19% 17% 17% 11%
Watched event on television because of a billboard 14% 13% 11% 12% 10%
Tuned in to the radio station featured on a billboard 12% 6% 8% 11% 8%
Visited an advertiser website because of billboards 12% 11% 13% 25% 22%
Googled or otherwise searched online for more details about the message 11% 15% 14% 11% 16%
Googled or otherwise searched online for more details about the advertiser 11% 15% 12% 16% 15%
Accessed a coupon on a billboard from your mobile device 12% 11% 5% 5% 9%

As you can see, when it comes to billboards, 28% of New York State residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 19% of California respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations where billboards will likely be most effective.

Outdoor Advertising Survey

How do customers feel about billboard advertising?

Attitudes are different than actions, but there is significant cross-over effect with billboards. The table below represents responses to the general feelings consumers have about outdoor advertisements in their respective states. Again, findings vary from state to state. Factors you may want to take into consideration if you're deciding between different locales.

Are a COOL way to advertise. 70% 79% 71% 69% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 71% 63% 58% 64%
Are a good way to LEARN about SALES and EVENTS 52% 52% 63% 67% 58%
Often catch my ATTENTION 69% 74% 77% 70% 68%
Advertisements on digital billboards stand out more than advertisements online. 72% 68% 73% 76% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 43% 40% 35% 45% 35%
Make the city look more MODERN. 74% 65% 68% 63%
..Are visually APPEALING 67% 78% 78% 67% 78%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 88% 79% 77% 86%
Are an effective way to alert the community about MISSING CHILDREN. 93% 87% 89% 92% 85%
Provide CURRENT and RELEVANT information. 81% 82% 73% 75% 65%